It’s been a long time coming that one of Liverpool’s finest exports gained the recognition and credit they truly deserve, none more so than trend-setter and brand mastermind John Sutton. Owner of the popular clothing line Lost Soles, John has made an empire with his most sought-after brand not only in his home town but also spanning out across European states and beyond.
With items of the brand selling like hotcakes as soon as they launch, it could only mean one thing that a store was to be opened to give fans of the fashion line what they have been asking for.
The pop-up store is set to launch on Saturday 25th August, with the store stocking T-shirts and other items from its current men’s and kids wear collections, with a range of in-store exclusive designs and re-releases of sold-out favourites.
Originally launched selling limited edition trainers, the online brand expanded into clothing and with orders shipping out across Europe it built up a huge fan base and a following of celebrity customers. They include boxers Tony Bellew and Callum Smith, CamelPhat DJs David and Michael, Reds legend Jamie Carragher, Danielle Lloyd, local band Red Rum Club and Liverpool DJ Anton Powers who regularly features on Lost Soles’ Instagram feed, which boasts more than 32,000 followers.
The Lost Soles pop-up is the latest short-lease signed by Aberdeen Standard with Chris Wright, Portfolio Manager adding: “Our ambition for the Dock is that people will see and experience new things each time they visit, both tourists and locals alike. Lost Soles is not only unique to the city but has a national and international profile. Their pop-up will bring an exciting vibrancy to the Dock and a brand new group of visitors who may not necessarily have visited, and we look forward to welcoming them.”
Speaking about the forthcoming pop-up, Lost Soles owner John Sutton said: “The last few months have been the most exciting for Lost Soles and following the launch of our website earlier in the year we’ve been inundated by stores wanting to stock us. I’ve always been mindful that the fit has to be exactly right for us, so when Royal Albert Dock proposed a collaboration I knew that the time was right, and it’s amazing to be opening in such a famous location.”
We couldn’t agree more that the future looks bright for Lost Soles as it continues to grow from strength to strength, here at Explore we would like to wish John and his team the best of luck for future endeavours.
