Liverpool’s much-loved fashion brand Glamify Fashion teams up with Content Creator Grace Adams-Short on a new six-figure clothing investment, “Content Clique”. This Project and clothing range was created to Empower Children in the North West and bring together a community of confident girls and boys.
Glamify, the popular online fashion brand and influencer fashion go-to, has made the news over the past few months with its new retail space offering as well as its recent new “Curve” collection launch. The brand has also just announced an inspiring new partnership with Grace Adams-Short, a clothing range “Content Clique” which is comfy, everyday clothing.
“This collaboration isn’t just about clothing but is also designed to uplift and connect young girls and boys across the North West through fashion, content creation, and community bringing together local talent, and influencers to offer a series of interactive masterclasses, campaigns, and fashion shoots along with open Brand and networking casting days.” comments Glamify Founder Ashley Ali.
The masterclasses are to give participants hands-on experience in modelling, styling, photography, and digital storytelling. Content Clique’s mission is to create a safe and positive space for self-expression, encouraging girls and boys from age 4 to explore their creativity, build confidence, and learn practical industry skills.
Grace Adams- Short, known for her Creative Direction and content studio Oso, says: “Being part of this project means championing young girls who might not see themselves represented in mainstream fashion. We want to show them that confidence, community, and creativity matter more than perfection.”
The brand aims to blend its accessible, trend-led fashion ethos with the Content Cliques’ empowering approach to body positivity and self-worth.”
The Content Clique will kick off with its next event on Sunday, 28th June, running 2 sessions from 11am for ages 4-6 years and 1.30pm for ages 7 upwards, featuring runway coaching sessions, photo shoots and opportunities for attendees to collaborate with creators and brands from across the region, with previous events selling out.
Ash, CEO for the brand, added: “We’re so proud to partner with Grace in this community creation. We have 2 daughters, and we want all children to be confident and proud of their body shapes and to be able to dress in a fashionable way that won’t break their parents’ banks!
The initiative will also support local youth programs that promote mental health awareness, career training, and creative education. Grace also feels strongly as do we on giving children an insight and a behind the scenes feel to what the fashion industry is like.” Grace adds” educating children with appropriate, classy content creation tips and preparing them for future career decisions is key in todays society, where social media can be misleading and daunting, we want everyone to feel confident, happy educated and relaxed both on and off camera whilst feeling fabulous in our relaxed clothing range.
You can shop the Content Clique via Glamify’s website, or attend you can get your tickets from here.
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