Liverpool-based creative agency has helped drive a major supermarket sell-out after supporting the launch of a new high-protein food range for one of the UK’s fastest-growing sports nutrition brands.
NPK Media played a key role in bringing Applied Nutrition’s new 50-plus product range to life as it launched in Morrisons at the start of 2026.
Liverpool agency behind high-demand product launch
The campaign, which included large-scale content production and visual assets, quickly translated into strong consumer demand, with the range selling out shortly after hitting shelves.
Supermarket giant Morrisons was forced to order a restock almost immediately after launch.
NPK Media has worked with Applied Nutrition since January 2023, delivering a wide range of creative support, including more than 30 shoots, 100 videos and over 250 social media assets.
As part of the Morrisons launch, the agency also produced a taste test campaign featuring Paddy the Baddy and Coleen Rooney, helping to generate buzz across digital platforms.
Long term partnership fuels rapid brand growth
Jason Dowling, Head of Marketing at Applied Nutrition, said:
“We’ve worked with the NPK Media team for over three years at Applied Nutrition, and they’ve consistently been one of the most reliable and high-performing agencies we partner with.
“Whether it’s a large-scale campaign or a smaller creative request, the quality of work, attention to detail and speed of execution is always exceptional.
“They genuinely feel like an extension of our internal team.”
Stephen Brookes, Founder and Managing Director at NPK Media, added:
“Applied Nutrition’s growth is no accident.
“They’ve built a brand with real momentum, and the Morrisons collaboration is a strong example of that translating into mainstream retail.
“We were proud to support the campaign through production and visual assets that helped bring the partnership to life in a way that felt true to the brand.”
The success highlights how Liverpool’s creative sector is continuing to play an influential role in national campaigns, with agencies like NPK Media helping brands scale quickly through high-impact digital content.
