LFC Stadium Tours & Experiences named Large Visitor Attraction of the Year

Published March 3, 2025
Last Updated March 3, 2025
By Editor

The LFC Stadium Tours & Experiences team has earned a prestigiousaward for consistently delivering an unforgettable experience to LFC fans.

In collaboration with the national VisitEngland Awards for Excellence, the Liverpool City Region Tourism Awards celebrate outstanding hospitality in the region’s tourism sector.

At the recent Liverpool City Region Tourism Awards, LFC Stadium Tours & Experiences was named Large Visitor Attraction of the Year, further solidifying Anfield’s status as a world-class destination.

The judges commended Anfield’s tour guides for their unrivalled ability to captivate visitors with engaging behind-the-scenes stories, bringing the rich history of Liverpool Football Club to life. They also praised how seamlessly the tour and museum experience embodies the deep-rooted connection between the city of Liverpool and LFC, making it a desired day out for so many.

In 2024, nearly 400,000 visitors experienced the Anfield Stadium Tour, embracing the magic of LFC. Its immense popularity was further recognised with a TripAdvisor Travellers’ Choice Award, ranking it among the top 10% of attractions worldwide, and through earning the title of UK’s Best Landmark at the Tiqets Remarkable Venue Awards 2024.

Paul Cuttill, Vice President, Stadium Operations at LFC, said:

“As a club, we take great pride in our contribution to Liverpool’s thriving visitor economy.”

“The Stadium Tours & Experiences team at Anfield work tirelessly to create truly unique and special experiences for every visitor, and we are delighted to see this commitment spotlighted through the Large Visitor Attraction of the Year award.”

This recognition comes after the recent transformation of the Anfield Museum, now enhanced with state-of-the-art immersive technology and multimedia installations, that bring the club’s journey from humble beginnings to its status as one of football’s most historic clubs – to life. Access to the newly relaunched LFC Museum is included in all tour bookings.