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Explore Liverpool

> Christmas in Liverpool <

Luxury Gym Brand NOMAD to launch in Hoylake

  • March 20, 2025
  • By Editor
Explore Liverpool

NOMAD Gym & Wellness, a first-of-its-kind mind and body fitness space to open in the Wirral, has selected Box Step Fitness as the sole supplier for its training equipment. 

Set to open in May, NOMAD is transforming the concept of fitness by bringing together state-of-the-art training and recovery within one facility. Combining a large gym space, wellness studio, recovery room, juice and coffee bar, it will serve as a complete mind and body experience designed to optimise physical and mental performance.  

The 4,500-square foot two-storey facility will occupy the former Hoylake Library where a two-year project is redeveloping and re-energising the disused building into a modern, Manhattan-inspired wellness hub where its members and the community will benefit. 

NOMAD will feature an advanced gym on the ground floor with bespoke equipment supplied by Box Step Fitness. Members will be able to experience a range of over 25 different lines of equipment including conditioning treadmills, air bikes, ski ergs, squat racks, pulleys, and more.

The venue’s wellness studio will provide a stylish space for HiiT classes, yoga, Pilates, meditation, and sound healing. While a standout feature of NOMAD is the inclusion of a recovery space where Red Light Therapy, Massage Guns, and Compression Therapy will be available to promote post-workout muscle conditioning. 

Jennifer Hackett, founder of NOMAD Gym & Wellness, said: 

“Like many people into fitness I found myself juggling multiple memberships with a gym in one place, a yoga studio in another, and constantly travelling between them. No one was truly connecting the mind and body in a single space. I saw an opportunity to bring everything together, creating a holistic approach to wellness that simply didn’t exist at the time.” 

Box Step Fitness has been selected as sole supplier on the project based on its premium, trend-led equipment and personalised customer service. 

Jennifer Hackett commented: 

“Box Step Fitness has been the perfect partner on this project. They have provided a personal approach and helped us solve any challenges in creating a truly next-generation gym. 

“Our philosophy is mindful training, so we didn’t want machines with distracting television screens. We also love that we can add bespoke branding to our equipment. As people seek more stylish workout spaces, Box Step Fitness’ product line delivers equipment that offers Instagrammable, boutique looks with high-level performance.”

Luxury Gym Brand NOMAD to launch in Hoylake

Joe Edwards, founder and CEO of Box Step Fitness, said: 

“We are delighted to have been selected to work with NOMAD on this progressive project. Our goal was to reflect the venue’s unique concept with equipment that makes people feel good when they workout. We worked closely with the owners to curate a tailored range of equipment to suit the variety of workouts a NOMAD member would be seeking – from cardio to strength training.”

Another important factor for the selection of Box Step Fitness is that it is also based in Liverpool – with the NOMAD project strongly focused on working with local businesses and helping the community thrive.

Jennifer Hackett adds: 

“This facility is unique in that it is committed to supporting as many local independent businesses as possible. By doing so, we want to create a community where we can all thrive and ensure that money stays within the area. For me, it’s about building a space where everyone can grow and succeed together. We’ve kept everything as local as possible, right down to the coffee we serve.”

NOMAD Gym & Wellness is currently undergoing the final stages of refurbishment before its grand opening in May 2025. 

Box Step Fitness adds NOMAD to its growing portfolio of impressive clients. Established in 2019, Box Step Fitness has rapidly gained a reputation as the go-to brand for independent, boutique gyms, luxury hotels and sporting associations across the UK and Europe supplying an extensive range of over 40 lines of equipment. 

READ MORE: Sainsbury’s gets the green light at Wirral Waters

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