Grosvenor has revealed the news that the popular underwear brand Lounge opened its temporary Christmas store on South John Street in Liverpool ONE.
The brand’s first appearance in the city will be marked by a 4,000 square foot space that will be open until December 23rd.
The store is designed to replicate a comfortable and inviting shopping atmosphere, following Lounge’s distinctive minimalist aesthetic. It offers a high-quality shopping experience, featuring a wide selection of the brand’s best-selling lingerie, comfortable loungewear, and cosy nightwear.
The store promotes its ‘Comfort Made Sexy’ slogan by providing highly skilled Lounge Fit Experts who offer guidance on both fit and style. Additionally, they offer a wide range of size-inclusive products, ranging from XS to 3XL and 30A to 40G.
Lounge, following a string of prosperous temporary establishments, ventured into permanent physical retail earlier this year and is now aiming to establish seven additional locations within the next year.
Rob Deacon, Asset Management Director, Grosvenor, commented:
“We are delighted to have welcomed Lounge’s highly anticipated city debut pop-up, marking yet another fan-favourite to select Liverpool ONE as the destination of choice for pioneering, first-rate retailers. The rapidly expanding brand aligns very well with our demographic here at Liverpool ONE and it was great to see our visitors enthusiastically interact with the pop-up over the launch weekend.”
Mel Marsden, Founder of Lounge, added:
“We are delighted to launch our exclusive pop-up at Liverpool ONE this Christmas. As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool ONE’s core visitor-centred values and loyal consumer base made it the ideal home. We look forward to introducing Liverpool to our luxurious city debut.”
Following the announcement, Red Run, a popular brand specialising in women’s active streetwear, has recently inaugurated its flagship store at Liverpool ONE. The inauguration is a significant achievement in the expansion of the well-liked trendsetting brand and symbolises Liverpool ONE’s commitment to fostering the progress of local, autonomous enterprises.
