Founded in 2019 by husband-and-wife duo Ashley Ali and Hollie Cassidy, Glamify Fashion has quickly become a standout in the UK’s online fashion scene. The pair previously launched and sold MissPap to Boohoo, and their latest venture is making waves with its trend-led collections and influencer collaborations.
After the success of MissPap, Ashley and Hollie brought their industry expertise to Glamify Fashion, focusing on delivering stylish, accessible women’s wear. Initially known for its loungewear, the brand has expanded to offer a wide range of clothing, including dresses, co-ords, activewear, and accessories. Their collections are frequently updated to reflect the latest trends, catering to fashion-forward consumers.
Glamify Fashion has embraced pop-up events to connect with customers directly. In June 2024, they hosted their first pop-up at Liverpool ONE, featuring a collaboration with Love Island’s Samantha Kenny. This event showcased their commitment to engaging with the local community and leveraging celebrity partnerships to enhance brand visibility.
Glamify Fashion continues to grow, with plans for further collaborations and product launches. Their emphasis on trend-led designs, influencer partnerships, and community engagement positions them as a dynamic force in the fashion industry.
We asked the duo behind Glamify some questions.
Can you tell us the story behind Glamify Fashion—how did it all begin?
It all began with loungewear that went viral with our network of content creators styled in there own way creating a glam casual look!
You had great success with MissPap—what inspired you to launch Glamify Fashion after that?
Biggest inspiration was love of the industry it never stops developing and the excitement is never ending!
What has been your biggest challenge since starting the business?
Biggest challenge has been keeping products in stock, we sell out so quickly!
What would you say has been your proudest moment with Glamify so far?
Our proudest moment has to be having our pop up shop in Liverpool One last summer. It was brilliant to meet our customers & we were truly overwhelmed by the response we had
How do you stay ahead of trends in such a fast-moving industry?
We listen to our customers along with using data to drive the next decision. We also do extensive international research too which is also what makes our brand stand out from others
Glamify has had some high-profile collaborations—how do you choose who to work with?
We see who our customers best engage with
Who is the typical Glamify customer?
Well a few years ago I would have said ladies between 18 and 25 now it’s 18 to 50, we have such an extensive range in designs and styles to suit everyone!
What’s the one thing you want every customer to feel when they wear Glamify?
Confident!
Any dream collaborations you’d love to see happen?
We would love a collaboration with our customers, which we are actually working on atm so keep your eyes peeled!
What are the key Fashion tips for the summer?
Denim is back!!
For more information and to shop their latest collections, visit their website.
READ MORE: Liverpool based sportswear brand Montirex celebrates record growth on its sixth birthday
