The 7UP Pink Refresh Window pop-up has officially arrived in Liverpool, bringing a vibrant burst of pink to the city and refreshing locals with free 7UP Pink Lemonade and fun pink merch.
In Liverpool over the next two days, the pop-up invites passers-by to enjoy a bold pink mural with surprises hiding within it. Visitors can press the “Ring for Pink” doorbell to unlock free 7UP Pink Lemonade serves and a chance to win exclusive 7UP Pink goodies (while stocks last).
- Location: Liverpool One, College Lane
- Dates:15–16 August
- Time: 11am – 7pm
This is the second stop in a nationwide series of pop-ups celebrating the launch of 7UP Pink Lemonade.
The majority of Brits (88%) believe that adding colour to their environment improves their overall mood, according to a new nationwide survey from 7UP®. The UK-wide research(1), commissioned to celebrate the launch of the new 7UP® Pink Lemonade, reveals a national craving for more vibrancy in their everyday, as nearly three-quarters (72%) admit that surroundings lacking in colour can leave them feeling “flat and uninspired.”
The solution may be simpler than expected. Not only does the study reveal that 9 in 10 Brits support colour being added to their local urban area as a way to boost public mood and visual appeal, it also uncovers pink as the colour that Gen Z respondents feel lifts their spirits the most.
Karen Haller, a renowned colour psychology expert and author, explains this phenomenon:
“Colour has the power to influence how we feel and behave, often without us even realising. We can feel like we’re wrapped in a hug and emotionally supported with the softer pinks or to speak out and show up with the bolder pinks. It’s this ability to span such a range of responses that makes pink such a powerful colour in shaping how we feel in a space.”
Understanding the feel-good power of pink, 7UP® is launching its ‘Pink Refresh Window’ around the UK this August. These playful pink murals and pop-up sampling windows will appear in London, Liverpool, and Manchester and act as beacons of fizz and fun, offering complimentary, irresistibly refreshing 7UP® Pink Lemonade and exclusive merchandise, while stocks last. The 7UP® Pink Refresh Windows are here to help people feel ‘fresher with pink’!
Karina Carrico, 7UP® Marketing Lead at 7UP® adds:
“At 7UP®, we’ve always stood for crisp refreshment and uplifting moments. With 7UP® Pink Lemonade, we’re fostering a new approach to bring bold flavour and bright colour into everyday life. Our 7UP® Pink Refresh Windows embody the brand’s spirit – delivering not just refreshment, but a burst of delicious flavour that turns the ordinary into something extraordinary.”
Available now in Sainsbury’s, rolling out to Tesco, ASDA, Morrisons, Iceland, Ocado, Amazon, TikTok Shop, and convenience retailers nationwide throughout summer 2025.
To find out where your nearest 7UP® Pink Refresh Window is, follow @7upuk and visit the website to learn more about the delicious new 7UP® Pink Lemonade.
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