Velozia, the fast-rising performance sportswear brand recently securing retail space with Boohoo and Debenhams, has announced an official partnership with Liverpool-based fitness leaders, Limitless Lifestyle Community.
The collaboration will see Velozia become the exclusive kit provider for the Limitless team, supplying premium, high-performance training apparel designed to meet the demands of elite-level coaching.
Recognised as the “home of personal training”, Limitless Lifestyle Community has built a powerful reputation within the region’s fitness sector. With a strong emphasis on discipline, accountability and community-driven progress, the brand has become a go-to destination for one-to-one coaching and transformative health and wellbeing programmes.
The partnership was sparked in October at the “Stronger Together” event at BOXPARK Liverpool, an initiative designed to connect and champion local businesses within the health and wellness industry. What began as an introduction between Velozia Co-Founder Joe and Limitless leaders Levi and Alex quickly developed into a strategic alignment built on shared values of performance, professionalism and growth.
After trialling Velozia’s technical apparel firsthand, the Limitless team identified an opportunity to elevate their staff uniform to reflect the premium standards they deliver daily. The new co-branded Velozia x Limitless kit has been engineered for durability, comfort and functionality, designed to withstand the rigours of intense training environments while reinforcing the professional identity of the Limitless coaching team.
The collaboration marks another milestone in Velozia’s rapid expansion, further strengthening its presence within the performance training sector and aligning the brand with one of Liverpool’s most respected fitness communities.
Both brands now look ahead to future activations, athlete collaborations and continued growth, united by a shared commitment to raising standards within the health and fitness space.
Carl, Co-Founder of Velozia, said:
“This is an exciting partnership which sees two likeminded businesses come together to support each other’s growth.
A key value for Velozia is our focus on creating a thriving community made up of individuals and aspiring businesses who understand the benefits that consistent, disciplined physical activity and movement have to offer.”
For Limitless Lifestyle Community, the partnership represents more than just a change in uniform; it is a testament to the power of local networking and aligned values.
Levi Osbourne, Managing Director of Limitless Lifestyle Community, said:
“We met Velozia at a local BoxPark business event and instantly connected over shared values: performance, community, and raising standards. The quality of Velozia’s sportswear is outstanding. It’s built for people who train hard and move with purpose. We’re proud to have all Limitless staff wearing this unique Velozia design.”
You can check out Velozia Sportswear’s website here.
