A Liverpool mum has launched her own swimwear and beachwear brand, inspired by motherhood and the special connections between women and girls across generations.
From Her For Her, which launched online in August 2026, is the creation of local entrepreneur Phillipa, who wanted to bring something fresh to the swimwear market with feminine, contemporary designs, distinctive prints and coordinating styles for women and girls.
The idea for the brand came as Phillipa and many of her friends began starting families of their own. Having recently welcomed her daughter Sage, she loved the thought of one day wearing coordinating swimwear with her daughter on holiday, creating special memories while celebrating their individual styles.
However, her vision extended beyond matching mother-and-daughter outfits. Phillipa spotted an opportunity to create fashionable, versatile swimwear that would appeal equally to women and younger girls without compromising on individuality.
From sisters and cousins to aunties and nieces, From Her For Her celebrates the connections between generations while offering pieces that look just as stylish when worn individually.
Phillipa said:
“Becoming a mum was a huge inspiration behind From Her For Her. I loved the thought of being on holiday with my daughter one day, wearing beautiful swimwear in coordinating prints and creating those special little memories together.
“But I also wanted to create something that women would fall in love with for themselves. I noticed there weren’t many options on the high street offering prints that appealed equally to women and younger girls, without feeling too grown-up or too childish.
“For me, From Her For Her is about celebrating those special connections, but it’s also about confidence, individuality and expressing your own personal style.”
Drawing inspiration from her own wardrobe, favourite colours and holiday fashion, Phillipa has played a hands-on role in developing the brand, carefully selecting the styles, fabrics and prints that reflect her vision.
The resulting collection combines playful, feminine designs with a contemporary feel, offering swimwear and beachwear for everything from family holidays and Mediterranean escapes to glamorous poolside destinations.
With more people enjoying holidays throughout the year, From Her For Her is also embracing the growing appeal of winter sunshine breaks, with designs suited to destinations including Dubai, Abu Dhabi and the Maldives.
The emerging Liverpool fashion label has already attracted celebrity attention, with Coleen Rooney recently spotted wearing one of its designs during a getaway to Marrakech.
Looking ahead, Phillipa is developing new prints and styles for Spring/Summer 2027 while continuing to grow the brand’s online presence through social media, influencer partnerships and fashion-focused content.
Her ambitions also include working with selected retailers, reaching international customers and potentially expanding From Her For Her into a wider lifestyle brand.
Phillipa added:
“I felt ready to take a chance and create something of my own. I’ve always loved fashion, and becoming a mum gave me the inspiration to turn that passion into a business.
“Starting a brand from scratch is exciting and a little daunting, but I genuinely believe there is an opportunity to create something special.
“My dream is for From Her For Her to become a recognisable name in women’s and girls’ swimwear, with beautiful new collections and a community of customers who really connect with the brand.
“This is just the beginning, and I’m incredibly excited about what the future could hold.”
With its distinctive prints, contemporary designs and personal story rooted in motherhood, From Her For Her is hoping to establish itself as an exciting new name in women’s and girls’ swimwear.
Discover the collection on the website or follow @fromher.forher on Instagram.
