The Salvation Army’s Strawberry Field centre in Liverpool has been honoured with a TripAdvisor Travellers’ Choice award for 2026.
This distinction places the site in the top 10% of things to do worldwide, highlighting its status as one of the most loved and highest-rated attractions on the global travel guidance platform.
The award is based on millions of reviews and ratings from the Tripadvisor community collected over a 12-month period.
Strawberry Field has made a significant impression on its visitors over the past year, amassing hundreds of five-star reviews for its unique blend of heritage and community mission.
Heritage and Social Impact
Visitors to the site can explore an interactive exhibition, the famous garden, and a café and gift shop at the location that inspired the classic Beatles hit Strawberry Fields Forever.
A key aspect of the site is its social purpose, as every pound spent at Strawberry Field funds the Salvation Army’s work within the community.
This support helps young adults who face barriers to employment find paid work and secure brighter futures.
Major Michelle Lovegrove-Huggins, Mission Director at Strawberry Field, said:
“We are thrilled to be awarded Traveller’s Choice 2026 by Tripadvisor, and grateful to our visitors who have taken the time to review us.
“Strawberry Field prides itself on offering visitors a warm welcome and a unique, memorable visit.
“This award is a recognition of the dedication each member of staff has for visitor experience and for imparting the message of community, positivity, and love that Strawberry Field is founded on.”
Liverpool as a Leading Destination
The success of Strawberry Field coincides with Liverpool’s wider recognition as a premier travel destination.
In the 2026 Tripadvisor Travellers’ Choice rankings for Top UK Destinations, Liverpool secured the third-place spot, trailing only London and Edinburgh.
This ranking makes Liverpool the highest-rated non-capital city in the UK for travellers this year.
The TripAdvisor Travellers’ Choice awards have been celebrating hospitality excellence globally since 2002.
This latest recognition for Strawberry Field reinforces its commitment to providing a high-quality visitor experience while maintaining its vital role as a place of hope and support for the local community.
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