Liverpool’s Philip Regan remains at the top of the Big Brother 2026 betting market, as the Queen of Scotty Road continues to attract support during his time in the famous house.
New figures supplied by Oddschecker have Philip priced at 9/4 to win the series, giving him an implied probability of around 31% and placing him ahead of his fellow housemates.
The latest figures come after the Liverpool content creator quickly emerged as one of the early favourites following his entrance into the Big Brother house earlier this month.
Philip Regan continues to lead Big Brother betting
According to figures supplied to Explore Liverpool by Oddschecker, Philip had attracted 17% of bets placed on the winner market this week.
Pauline Adeyemo was next in the betting at 4/1, followed by Rochelle Rackham at 11/2 and Charlotte Nott at 7/1.
Philip’s position at the top represents a significant shortening from the 5/1 price quoted shortly after launch night, when the Queen of Scotty Road attracted a third of the bets received by Oddschecker that day.
Big Brother 2026 winner odds supplied by Oddschecker
| Housemate | Odds | Implied probability | Bets received this week |
|---|---|---|---|
| Philip Regan | 9/4 | 31% | 17% |
| Pauline Adeyemo | 4/1 | 20% | 10% |
| Rochelle Rackham | 11/2 | 15% | 3% |
| Charlotte Nott | 7/1 | 13% | 3% |
| Omar El Mayer | 8/1 | 11% | 24% |
| Samuel Keen | 10/1 | 9% | 3% |
| Frankie Taber | 12/1 | 8% | 7% |
| Johanne Cade | 14/1 | 7% | 21% |
Johanne Cade sees odds slashed
While Philip continues to lead the market, fellow housemate Johanne Cade has seen one of the biggest movements of the week.
The 44-year-old Salford-based online marketer has shortened from 50/1 to 14/1, with 21% of bets received during the period backing her to win the show.
Oddschecker spokesperson Chris Rogers said:
“Johanne Cade to win Big Brother has been a popular bet with punters this week.”
He added that the bookmakers had significantly shortened Cade’s odds following the increased support for the housemate.
Queen of Scotty Road still leading the way
Philip entered the Big Brother house on 13 September and has continued to generate plenty of attention both inside and outside the house.
Known online as the Queen of Scotty Road, the Liverpool personality built a large social media following before joining the ITV reality show thanks to his unmistakable Scouse humour, straight-talking personality and memorable videos.
His position in the betting market has strengthened considerably since launch night, although odds can change quickly as viewers see more of the housemates and the series develops.
For now, however, the Liverpool star remains right at the front of the race according to the figures supplied by Oddschecker.
Big Brother continues Sunday to Friday at 9pm on ITV2 and ITVX.
Betting odds and statistics were supplied by Oddschecker and were correct when provided. Odds are subject to change.
