Liverpool FC legend Robbie Fowler has officially opened the club’s newest retail store in Oslo, Norway, as the Reds continue to expand their global retail presence.
Located in Paleet Shopping Centre and operated in partnership with Unisport, the new store is Liverpool FC’s second official retail location in the Nordics, bringing the club’s merchandise and shopping experience closer to its passionate Norwegian supporters.
Fowler was joined by the club’s official mascot, Mighty Red, for the grand opening, with the pair making a memorable arrival in a traditional horse-drawn carriage before taking part in the ribbon-cutting ceremony.
Fans were then welcomed inside the new store for the first time, with celebrations continuing throughout the day.
Supporters were also treated to a special Q&A and meet-and-greet with Fowler, alongside a range of activities to mark the occasion.
Ahead of the official opening, the former Liverpool striker attended a fundraising event with local Official Liverpool Supporters Clubs, helping to raise money for the LFC Foundation.
The club’s official charity works to tackle social inequalities both in Liverpool and internationally, using the power of football to create opportunities and support communities.
Liverpool FC strengthens its presence in Norway
Norway has one of Liverpool FC’s most passionate international fanbases, with nearly 800,000 supporters across the country.
The Reds are the most-supported Premier League club in Norway, attracting a cumulative television audience of 3.5 million last season and boasting 1.4 million followers across social media channels.
The opening of the Oslo store reflects the club’s continued commitment to connecting with its international supporters and making official Liverpool FC merchandise more accessible.
It also follows a record-breaking 12 months for the club’s international retail operation.
Over the past year, Liverpool FC has opened eight new stores, hosted six international kit launch events, entered three new markets and welcomed two new retail partners.
The expansion means Liverpool FC continues to operate more standalone retail stores than any other club or franchise in world sport.
Lee Dwerryhouse, Senior Vice President of Merchandising at Liverpool FC, said:
“We’re delighted to open our newest official LFC Store in Oslo, giving our passionate supporters another opportunity to connect with the club.
“It’s been a fantastic 12 months for our international retail business, with record growth across our store network and expansion into new markets. This latest opening, alongside our partner Unisport, is another example of the progress we’re making as we continue to grow our retail presence around the world.”
What can fans expect from the new Liverpool FC store?
The new Oslo location offers supporters a wide selection of official Liverpool FC merchandise, including the latest adidas products and replica kits.
Fans can also browse exclusive LFC fashion collections, accessories, souvenirs and gifts, providing an opportunity to purchase official club products in person.
The opening represents another milestone in Liverpool FC’s international growth strategy, with the club continuing to strengthen its connections with supporters around the world.
For more information, visit Liverpool FC website.
