Liverpool Football Club has launched its biggest ever Christmas campaign, celebrating more than 450 million supporters around the world with a special message of thanks.
The ambitious festive campaign, titled ‘Nice One’, is the most extensive in Liverpool FC’s 134-year history and will reach fans across 24 cities, 16 countries and five continents.
With the message “To the world’s greatest fans, nice one”, the club is putting its supporters at the heart of its Christmas celebrations through a global campaign featuring star players, special offers and fan-focused events.
The campaign is led by a new film titled ‘Dear Reds’, featuring Liverpool FC stars Virgil van Dijk, Alexis Mac Allister, Alisson Becker and Florian Wirtz.
Available in 60-second and 30-second versions, the film sees the players express their gratitude to supporters for their unwavering loyalty.
The film concludes with the heartfelt message:
“This club doesn’t belong to us. But we’re honoured to represent it. And it’s an honour to play for you. To the world’s greatest fans, nice one.”
Liverpool FC’s biggest Christmas campaign goes global
While Liverpool remains a central focus, the campaign will extend across the world through outdoor advertising, digital platforms and social media.
Advertising will appear in locations connected to Official Liverpool Supporters Clubs, celebrating the passion of fans across five continents.
The campaign will also feature photographs and videos created by supporters themselves, highlighting the special connection between the club and its global fanbase.
Virgil van Dijk, Liverpool FC Men’s captain, said:
“It’s an honour and a privilege to play for our fans, whether they’re in Anfield or watching from the other side of the world. Putting them front and centre of our Christmas campaign is a fantastic way to thank them for being there, through the good times and the challenges.”
Grace Fisk, Liverpool FC Women’s captain, added:
“It’s wonderful to be able to say thank you to our growing community of LFC Women supporters in this way. We’re excited to continue this journey together and create many more special moments along the way. Nice One, for being there for us week in, week out.”
Hannah Pym, senior vice president, marketing and digital at Liverpool FC, said:
“LFC has always been shaped by its supporters. Their passion, loyalty and connection to the club can be seen in every corner of the world, and that’s something we’re incredibly proud of.
“With ‘Nice One’, we’re putting the world’s greatest fans at the heart of our Christmas campaign and delivering football’s biggest-ever thank you to the people who help make this club so special.
“Spanning 24 cities, 16 countries and five continents, this bold and ambitious campaign reflects LFC’s growing influence and cultural relevance beyond the pitch, highlighting its desire to connect with supporters in ways that extend beyond football into wider conversations across sport, entertainment and popular culture.”
Christmas discounts and special offers for Liverpool FC fans
Alongside the campaign, Liverpool FC is offering supporters a selection of festive discounts and exclusive experiences.
Fans can save £10 when spending £70, with an additional £10 discount available when paying through PayPal until 19 November, subject to terms and conditions.
All Red members can also receive their additional 10% saving.
Further Black Friday and Cyber Monday deals will be available through LiverpoolFC.com, the official LFC Store app and official club stores across the UK and Ireland.
Supporters can also enjoy free entry to the Liverpool FC Museum from 1 to 30 November when booking online using the promotional code ‘Nice One’.
Additional fan events, giveaways and special activities will be announced throughout the festive period, with club partners including PayPal, Carlsberg and Expedia involved.
Sean Douglas, Head of Enterprise UK at PayPal, said:
“Liverpool fans are at the heart of what makes this club so special, and this campaign is about recognising that loyalty and giving something back. Through our partnership with Liverpool FC, PayPal is proud to play a part by giving fans money off this Christmas, helping make the festive season go a little further for Reds.”
Supporting families across Liverpool this Christmas
The global campaign will also run alongside the LFC Foundation’s Christmas Magic initiative, which supports families facing difficult circumstances during the festive season.
The initiative provides vital assistance to communities across the Liverpool City Region, with food support playing a central role in its work.
Last year’s campaign reached more families than ever before, helping those most in need during the Christmas period.
The new ‘Nice One’ campaign comes as Liverpool FC continues to expand its global influence.
The club has more than 227 million social media followers and has been named the Premier League’s most engaged club for three consecutive seasons.
Last season alone, Liverpool FC recorded more than 1.5 billion social media engagements, a third more than any other Premier League club.
The club was also recently recognised as the most culturally relevant football club among Europe’s leading teams, according to independent global research.
Further announcements about Liverpool FC’s Christmas campaign and upcoming fan activities are expected throughout November and December.
For more information, visit the website.
