In a major coup for local fans of the Netflix and Shondaland global phenomenon, Royal Albert Dock-inspired glamour is meeting Regency romance as Floral Street brings an immersive Bridgerton experience to Boots at New Mersey Shopping Park.
Launching on 12 March, the display celebrates the arrival of Enchanted Masquerade, a fragrance that promises to bring the fantasy of the hit series to life for Liverpool shoppers.
The pop-up is designed to be more than a simple shopping trip; it is a sensory masquerade that transforms the fragrance aisle into a destination of opulence.
Visitors are invited to step into a world of romance and modern Regency glamour, exploring the floral gourmand scent that was created to capture the essence of the show’s most dramatic ballroom moments.
“Liverpool Has Confidence in Spades”
Michelle Feeney, the independent beauty pioneer behind the Floral Street brand, was adamant that Liverpool was the right place for this high-profile Netflix collaboration.
Praising the city’s unique spirit, she explained why the partnership feels so natural:
“Liverpool is a city that isn’t afraid of colour or self-expression.
“There is a boldness to the people here that perfectly matches the Floral Street DNA.
“We don’t just sell perfume; we sell confidence, and Liverpool has that in spades.”
For an independent British brand to take over such a prominent space in one of the city’s busiest retail hubs is a significant move.
Feeney added:
“As an independent brand, it’s an incredible honour to see Floral Street showcased so prominently in this key location, and to offer this experience to local customers.”
An Eco-Conscious Secret for Local Fans
While the display focuses on the spectacle and storytelling of the Bridgerton universe, it also highlights the brand’s commitment to clean beauty.
Floral Street has become world-renowned for eco-conscious fine fragrances that are powered by flowers.
This pop-up gives Liverpool shoppers a first-hand look at the brand’s sustainability mission while they immerse themselves in the drama of Season 4.
Whether you’re looking to channel your inner Diamond of the Season or just want to see how Netflix’s biggest show translates into scent, the experience at Speke’s New Mersey Shopping Park offers a rare, immersive look at the world of the ton without having to leave the city.
