Liverpool ONE is set to further strengthen its retail offering with the arrival of global fashion jewellery brand Lovisa, as it continues its rapid UK expansion with the launch of a brand-new flagship store. 

The new location will introduce Lovisa’s Series 5 flagship concept to the city, a premium retail format currently only available in select flagship stores. 

Liverpool ONE will be one of the few sites in the North to showcase this elevated layout.

Designed to enhance the customer experience, the new Liverpool ONE store will feature a significantly expanded piercing zone, allowing multiple customers to enjoy Lovisa’s popular piercing services simultaneously. 

This marks a notable addition for the brand’s existing presence in Liverpool. 

The new concept also introduces a refreshed storefront aesthetic with an open glass frontage. Featuring bold pink and orange acrylic styling, the design offers a full view into the store and its vibrant, newly enhanced piercing space.

Launch Activities and Enhanced Retail Experience

To mark the opening, Lovisa will host a series of in-store launch activities on Friday, 29 May. 

Guests will be able to enjoy a complimentary piercing with any earring purchase, alongside a limited number of goody bags for early visitors. 

The brand’s expansion into Liverpool ONE reflects the destination’s ongoing commitment to curating a dynamic mix of leading brands that resonate with guests.

Joshua Nunnerley Stoops, Regional Manager, North West at Lovisa, said:

“We’re absolutely delighted to be bringing Lovisa to Liverpool ONE. 

“It’s such an iconic city with a strong sense of community, and we’re excited to become part of that. 

“We’re bringing that little extra sparkle to Liverpool!”

Strengthening Liverpool ONE’s Jewellery Offering

The arrival of the Series 5 concept brings an engaging and experience-led retail offer to the city centre. 

The expanded piercing area and modern aesthetic are key components of the brand’s strategy to provide more than just a traditional retail environment.

Brendan Hattam, Centre Director at Liverpool ONE, said:

“We’re pleased to welcome Lovisa to Liverpool ONE as part of its continued UK expansion. 

“The brand’s new flagship concept brings an engaging and experience-led retail offer to the destination, further enhancing our jewellery and accessories line-up and reflects our ongoing commitment to curating a dynamic mix of leading brands that resonate with our guests.”

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