Liverpool mum builds Celebrity-Loved Fashion Brand Reverie in just 12 months

Meet the woman behind trend-setting clothing brand Reverie, 32-year-old Grace Howarth from Liverpool.

Grace launched Reverie just over 12 months ago and, in the last six months alone, the brand has become a national favourite, even catching the attention of celebrities.

Love Island’s Lucy Quinn helped propel the Monroe Bustier and Capri Hot Pants into the spotlight over the summer, while the brand’s Mongolian Fur collection became a must-have staple throughout autumn and winter.

Reverie has built a strong following locally too, with the likes of Bethany Webster, Rebecca Burgess and Laura Pimblett among those championing the brand. Known for its carefree yet luxurious feel, Reverie’s pieces are bold, confident and designed to stand out.

Before launching her fashion label, Grace spent over a decade working in customer service and business development. It wasn’t until 2024, after having her child, that she realised her passion for her previous career had faded. Fashion had always been something she loved, so she began researching products, developing ideas and searching for the perfect brand name, determined to turn her dream into reality.

After months of networking within the industry, Grace connected with Gemma, owner of brand strategy and talent agency Bellwether Management. The pair quickly built a strong working relationship, developing a robust business plan and curating a standout product range, and Reverie was born.

Their product offering is feminine and fun and inspired by Chemena Kamalis aw24 ss25 collections for Chloe. Grace comments:

“I’ve always been a bit of a Chloe girl when I style my own outfits but I think a lot of Liverpool girls are too, us Scouse Girls are born with fashion in our blood! Over time, I started to see which designs were really resonating with my customer and it guided me to where Reverie is now amazingly positioned within that local fashionsphere, which im super grateful for and also excited for what 2026 holds for me & Reverie!”

View their full collection here.