Liverpool fashion favourite Glamify unveils must-have autumn collection

Liverpool fashion favourite Glamify Fashion has launched its highly anticipated autumn collection, packed with seasonal styles ranging from on-trend outerwear and cosy knitwear to the brand’s signature loungewear.

The latest collection sees Glamify embracing some of autumn’s biggest trends, with more than 30 different windbreaker and jacket styles available across a wide choice of colours and designs.

Windbreakers have become an increasingly popular autumn wardrobe staple, combining practicality for unpredictable weather with statement styling. At Glamify, demand has already been strong, with a number of pieces requiring restocks as customers snap up their favourites.

Glamify co-founder Hollie said:

“With this in-between weather we are needing a light jacket, so that is what we sourced. The designs and colours we picked are all on trend and selling amazingly so far.

“I would definitely say the most popular colours this autumn are navy, chocolate and grey.”

Alongside its outerwear, Glamify has introduced new knitwear and eveningwear, while its hugely popular loungewear remains a major part of the autumn collection.

The Liverpool brand originally became known for its loungewear, and some styles from the latest drop have already sold out.

Attention to fit and comfort remains central to the way the team selects its collections, with different styles designed to appeal to a wide range of customers.

Hollie added:

“Details like pockets, elastic waist, material and fit all come into play when selecting our products, which is why getting to know them is key.”

Owners Ash and Hollie have also been spending more time face-to-face with shoppers since opening Glamify’s store six days a week.

The move has allowed the pair to hear directly from customers about the products, fits and styles they want to see in future collections.

Ash said:

“This has been fantastic for us as it has allowed us to get to know our customers more and find out exactly what they like and want, and our collections reflect this, as do the sales.”

Hollie added:

“It’s been so lovely having customers in, trying things on, asking for our opinion and style advice.

“It’s also great seeing so many girls coming with friends and family and making a day out of it.”

And there is plenty more to come from Glamify as the festive season approaches.

The team is currently preparing its biggest Christmas and partywear collection to date, with customers set to get their first look at new pieces from next month.

Glamify has also expanded its reach beyond Liverpool after joining the popular Whatnot platform, helping the business attract customers from across the country and strengthen its position as a growing national fashion brand.

Ash said:

“We are always looking for ways to grow and enhance our business as well as ensuring exceptional customer service.

“By becoming an open retail space and extending our selling networks we have been lucky to experience growth whilst nurturing our customer relationships.