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Liverpool based sportswear brand Montirex celebrates record growth on its sixth birthday

  • May 2, 2025
  • Editor
Liverpool based sportswear brand Montirex celebrates record growth on its sixth birthday

Montirex, the fast-growing sportswear brand, has exceeded expectations with a remarkable turnover of £76.7 million ahead of its sixth anniversary on 1st May—more than doubling its revenue from the previous financial year. The milestone reflects the brand’s continued momentum and growing customer base.

Founded by best friends Daniel Yuen and Kieran Riddell-Austin, the brand has established a loyal customer base across the UK and Ireland.

Liverpool based sportswear brand Montirex celebrates record growth on its sixth birthday

Montirex started as a small online start-up in Kieran’s home during the pandemic. Fast forward a few years, and thanks to big-name partners like JD Sports and Footasylum, the brand has exploded across the UK and Ireland. That momentum led to a major milestone: the launch of Montirex’s first physical store in September 2024.

To celebrate the brand’s six-year anniversary and sales success, this Friday for six hours, shoppers can enjoy a 15% discount across the website from 9am on Friday Morning.

Montirex co-founder Kieran Riddell-Austin, says: 

“We’re hugely grateful to our loyal customers who’ve backed our vision and supported us on this incredible journey so far. Montirex simply wouldn’t have grown so quickly without their support. We are looking forward to celebrating with our customers on Friday who can enjoy a site-wide discount.”

The top five bestselling items from the Montirex range that have helped drive the brand’s success are:

1.      Lumos Jacket – Black – £69.99

2.      Agility Tracksuit – Black/Asphalt – £80.00

3.      Lumos Woven Pant – Black – £59.99

4.      Arcs Down Jacket – Black – £200

5.      Agility Tracksuit – Greyed Indigo/Midnight Blue – £79.99

To further celebrate its milestones, the brand has created a documentary-style four-minute film, telling the story of Montirex. The video will be live on the Montirex YouTube channel on Friday (2nd May) morning.

As a brand always looking for its next challenge, the Montirex team is on to their next goal of reaching £130 million by the end of 2025 financial year.

READ MORE: Wyld Sauna unveils plans to elevate its floating sauna experience

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