Liverpool fragrance fans can finally get their hands on one of the world’s most “hyped” perfume brands as KAYALI officially opens at Space NK in Liverpool ONE.
After launching online last week, the cult-favourite brand, founded by beauty mogul Mona Kattan, is hitting physical shelves in the city.
The arrival marks a major shift for the local beauty scene, bringing 24 of the brand’s most iconic juices, including the legendary Vanilla | 28, to one of the city’s busiest shopping destinations.
The launch is centered on the brand’s signature layering philosophy, which encourages shoppers to mix different perfumes to create a bespoke scent.
To celebrate the arrival, Space NK is offering a limited-edition mint green fragrance travel case as a gift-with-purchase for those spending £40 or more in-store.
A New Era for Fragrance Discovery in the City
The move into Space NK is being hailed as a next step for the brand as it seeks to connect with Liverpool’s notoriously beauty-savvy audience.
Mona Kattan, Founder & CEO of KAYALI, expressed her excitement about the partnership:
“This launch is a huge moment for KAYALI.
“Space NK is a leader in fragrance discovery and partnering with a premium retailer that champions curation and storytelling feels like a natural next step for our brand.
“This moment allows us not only to introduce KAYALI to a wider audience but helps us to continue to build a community of fragrance lovers who aren’t afraid to explore, experiment, and truly play with scent.”
Addictive Profiles and Self-Expression
Liverpool shoppers will be able to test-drive bestsellers like Yum Boujee Marshmallow | 81, which have gained a massive following online for their addictive profiles.
The brand’s goal is to move away from the idea of a signature scent and instead promote a scent wardrobe that changes with a person’s mood.
Shannon Monteith, Category Director at Space NK, noted the booming demand for luxury perfume that led to this massive rollout:
“The fragrance category at Space NK has experienced extraordinary growth, and we are thrilled to welcome KAYALI, one of the industry’s most sought-after brands, into our portfolio.
“Together, we have a powerful opportunity to introduce KAYALI to new customers eager to discover the brand across both our stores and online.”
With the doors now open at the Liverpool branch, local shoppers can experience the immersive activation firsthand and explore the vibrant world of KAYALI in the heart of the city centre.
