This week, we caught up with Liverpool’s trend-setting Fashion brand, Glamify’s Co-owner, Hollie Cassidy, to give us all the colours and fashion tips we need to see us through the Autumn/Winter season.

You can shop the new arrivals for autumn-winter here.

We are loving your customers’ campaigns, it’s lovely to see such real, relatable women being involved. What made you start this and move away from traditional reality influencer activity?

Thank you, we felt it was important to showcase our clothes in more of an everyday lifestyle way, so going on the school run, lunch with the girls and only by using real people in those situations naturally would it work. We absolutely love what a relatable brand we have created and our consumers are also happy with it too which is the most important thing.

What are the colours and trends of this Autumn/Winter?

Well, we are all about the chocolate, creams and burgundy shades this Autumn winter, the beauty with these colours is that they actually suit everyone!

Knitted and fleece style tops, stripes, wide legged bottoms and of course co ords both loungewear and outfit style.

Co ords have become super popular and are easy to dress up or down too.

Oversized knitted tops are also super popular and can be tucked in or styled with belts for a completely different look. This season is also about comfort and versatility to be able to turn your day outfit into a night look too!

I understand you held you’re first sip and shop event at Glamify HQ on 30th November and have become an actual retail space open to the public to try on and purchase garments?

Yes it was a fantastic event and a sell out. Customers were missing the shopping experience with their friends/family and we noticed this at our weekend sample samples. 500 tickets being requested every Saturday and ladies coming in groups for the experience, so we decided to open Glamify HQ and give the customers what they want and we have had a overwhelming response so far.

Its also nice for us to be able to meet our customers, hear feedback, help them pick their outfits and it feels so much nicer having this more personal shopping experience. 

Our newly launched click and collect service also allows more flexibility to the consumer, no waiting for parcels or having to return if they dont fit, they can come in and try what they want now too which they are loving.

So what are your top must have 4 outfits this season?

Without a shadow of doubt, Sparkly jeans, Faux Fur coat, Blazers and Lace Trousers.

Wide-legged knitwear seems super popular at the moment, but many of us looking for a smart casual look struggle with how to style it, tips please…

Haha so keep it simple with these and they look fab with fitted tops, knitwear & mules.

Can you give us a little inside tip for what Christmas glam will look like this year? 

Lots of sparkles & lace!!!

From sparkly jeans to lace trimmed dresses and skirts, we will have everything you need to fabulous this festive season and will ne releasing teasers very soon.

Bespoke Christmas jumpers are a bit more of a thing, so we are gearing up for this at the moment too. We’ve already had lots of Mr& Mrs requests and Last Christmas As A Miss too.

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