Wendy’s is bringing its signature feel-good American spirit to the streets of Liverpool this summer with the launch of its first-ever Frosty Funhouse tour.
Travelling to seven locations nationwide, this free pop-up experience rewards fans with a chance to win gold-ticket prizes, including the chance to secure free Wendy’s for a year.
The event features a classic American school bus that has been transformed into a mobile playground designed to provide a chill-meets-thrill experience for all ages.
The Liverpool leg of the tour takes place on Friday 8 May from 11:00 am until 5:00 pm. Located at 5 Wall Street, the immersive experience is inspired by the iconic Wendy’s Frosty dessert, which sits between a milkshake and soft-serve ice cream.
The tour encourages the brand’s famous food play spirit, daring fans to dunk hot and crispy fries or golden nuggets into the cool, creamy treat.
Immersive Experiences and Prizes at Wall Street
Visitors to the Frosty Funhouse can expect a playground full of creativity and mischief. Directly outside the transformed school bus, a dedicated van will be serving a taste of iconic Wendy’s treats to those in attendance.
One of the main attractions is the Frosty-inspired ball pit, which serves as a photo-worthy installation where participants can dive in to locate special winning balls that correspond to major prizes.
The tour also features Frosty Pong, a playful twist on a classic game that highlights the brand’s fun-loving nature.
For those looking to get festival-ready, the bus includes a Beauty Bar offering hair braiding and Frosty-themed tooth gems to add a bit of sparkle to a summer look.
These interactive stations are designed to provide entertainment and new discoveries at one of the city’s most popular cultural hotspots.
Exclusive Merchandise and Food Vouchers
Alongside the physical activities, Wendy’s is offering exclusive merchandise on a first-come, first-served basis.
Fans can pick up tote bags filled with limited-edition items and free food vouchers to use at a later date.
This tour represents the first time the brand has taken such an extensive mobile experience on the road in the UK, aiming to bring a sense of nostalgia and refreshing fun to the local community.
Following the stop in Liverpool, the Frosty Funhouse will continue its journey to other major cities including Glasgow, Plymouth, and London.
However, for one day only, Liverpool residents have the exclusive opportunity to explore the dream bus and engage with the various styling stations and games right in the heart of the city centre.
