Everton has announced Seat Unique as a founding partner of the Hill Dickinson Stadium.
Seat Unique will become Everton’s Official Match-by-Match Premium Ticketing Partner, providing premium match-by-match and event sales for the bars, restaurants and experiences at the Club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity stadium, which opens in August, will become a world-class destination for sport, music, entertainment and cultural events.
Seat Unique and Everton share a belief that premium experiences should be accessible to every fan, and this partnership will make that a reality, changing what fans can expect from matchdays and setting new standards in the football experience.
As part of The Seat Unique Experience, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays. This exclusive package also includes a behind-the-scenes stadium tour, and a player meet and greet.
From high-end dining to lively social spaces, Hill Dickinson Stadium has something for every fan and every occasion. Premium spaces range from seven-course fine dining to more relaxed options like Trinity Place. The Beyond package offers an immersive matchday experience, combining informal dining with interactive digital experiences, plus a behind-the-glass view into the flash interview zone and players’ walk-out tunnel.
Meanwhile, Village Street, located in the West Stand, will channel the city’s pre-match energy with pubs, street food stalls, and lively gathering spots. Outside, the 17,000-capacity Fan Plaza will come alive with pre-and-post-match entertainment and cultural events all year round.
Seat Unique is a trusted platform that connects fans with official premium tickets and packages across sport, music and culture. With more than one million monthly visitors and one in five customers based overseas, Seat Unique is playing a key role in cementing the UK’s position as a global leader in live entertainment, as demonstrated through existing relationships with some of the nation’s top venues, including Wembley Stadium and the Tottenham Hotspur Stadium.
Hill Dickinson Stadium is expected to attract more than 1.4 million visitors annually and is generating thousands of jobs, boosting the long-term social and economic growth of North Liverpool.
Angus Kinnear, Chief Executive Officer of Everton Football Club, said:
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, Founder and CEO of Seat Unique, said:
“Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
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