Everton Football Club has today announced the launch of Forever Blue – a revamped and enhanced membership programme for supporters at Hill Dickinson Stadium and worldwide.
Developed through continued consultation with fans, Forever Blue replaces the Club’s previous Official Membership scheme and introduces a host of new benefits. Members will enjoy improved ticket access, upgraded digital services, exclusive content via evertontv, and a brand-new loyalty and rewards system.
The programme features three flexible membership tiers – Forever Blue+, Forever Blue, and Forever Blue Digital – catering to a variety of needs, preferences, and locations.
Key Benefits Include:
- Priority access to tickets, with first and second priority windows for Forever Blue+ members and Forever Blue members, respectively.
- Access to the Men’s Season Ticket Waiting List for Hill Dickinson Stadium.
- Tickets to Women’s and Under-21s fixtures, including one free Barclays Women’s Super League match at Goodison Park and free entry to men’s under-21 fixtures.
- Annual evertontv membership*, including original content, full-match replays, audio commentary and live Under-21 streaming.
- Retail discounts, exclusive merchandise access* and event invites.
- Forever Blue Rewards – the Club’s new loyalty scheme, where supporters can earn points, enter prize draws and win money-can’t-buy experiences.
Forever Blue has been designed to complement Everton’s move to the cutting-edge Hill Dickinson Stadium, enhancing the fan experience at what will be a year-round hub for football, entertainment and culture.
As part of the initiative, the new Forever Blue Rewards programme will integrate with a redesigned Club app launching later this summer. Fans will be able to earn rewards through both matchday attendance and digital engagement with the Club’s official platforms.
Aaron Duckmanton, Chief Marketing and Digital Officer at Everton, said:
“We are delighted to introduce Forever Blue to Evertonians, our new-look Membership and Rewards programme.
“Forever Blue has an entry point for any and all Evertonians across the world, providing our fans with improved priority ticket access at Hill Dickinson Stadium, new original content offerings from evertontv and an enhanced loyalty programme that rewards supporters for their interactions with the club, both at Hill Dickinson and across Everton platforms and products.”
Membership Tiers & Pricing:
| Membership | Adult | Teen | Junior | Infant |
| Forever Blue+ | £60 | £40 | £40 | £25 |
| Forever Blue | £35 | £20 | £20 | £10 |
| Forever Blue Digital | Freefor all |
Supporters currently enrolled in the Auto-Renewal Scheme for the previous membership should note that they will not be automatically transferred to Forever Blue. To access benefits for the 2025/26 season, a new sign-up is required.
That said, the Auto-Renewal Scheme will apply to Forever Blue for 2025/26. When purchasing, fans can opt in for automatic renewal for the 2026/27 season and beyond, unless they choose to cancel.
To join Forever Blue, visit the website.
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