Liverpool ONE is set to welcome global outdoor and sportswear brand Salomon this summer, marking the brand’s first full-price UK store outside London.
Salomon will open a 3,500 sq ft store on Peter’s Lane, with the new location showcasing Salomon’s latest footwear, apparel and performance collections, bringing the globally recognised brand closer to its growing customer base across the UK.
The signing marks another significant milestone in the evolution of the Peter’s Lane area, strengthening its position as a premium retail destination and building on a series of sought-after brands choosing the centre, following recent arrivals including ARNE, Monica Vinader and House of CB.
The opening reflects the continued importance of destination-led retail, as brands increasingly prioritise physical stores to drive growth, connect more closely with customers and bring their brands to life.
Liverpool ONE recorded its strongest year for new openings in 2025, making it the busiest year for new brand arrivals since its launch in 2008.
Brendan Hattam, Centre Director at Liverpool ONE, said:
“Salomon’s upcoming arrival at Liverpool ONE is fantastic news for the city.
“The brand will bring something new and exciting to Peter’s Lane, giving our guests even more choice from a line-up of globally recognised names.
“Choosing Liverpool ONE for its first full-price UK store outside London is a strong endorsement of the destination’s appeal and we look forward to seeing it become a popular addition to Liverpool ONE.”
Peter’s Lane Evolution as a Premium Performance Retail Hub
The addition of the French outdoor specialist reinforces the specific curation of Peter’s Lane as a hub for high-end and technical fashion.
By securing a 3,500 sq ft footprint, the brand joins a cluster of luxury and independent labels that have transformed the thoroughfare into a primary destination for the North West’s most discerning shoppers.
This regional flagship will serve as a physical touchpoint for the “gorpcore” trend, which has seen technical mountaineering gear transition into mainstream urban street style.
Strategic Growth and North West Expansion Plans
A Salomon spokesperson said:
“As demand for the Salomon brand continues to grow in the UK, expanding our physical retail presence is a natural next step.
“Peter’s Lane was the clear choice for our first full-price store outside London.
“Liverpool ONE’s strong regional catchment, high-quality retail offer and ability to attract visitors from across the North West and beyond make it an ideal location for the next phase of our growth.
“We’re excited to bring the brand to Liverpool and connect with both existing and new customers.”
The move signals a shift in the brand’s UK strategy, moving beyond traditional wholesale and London-centric retail to engage directly with the Northern market.
Prospective customers can expect a full range of mountain-ready equipment and the brand’s increasingly popular Sportstyle footwear silhouettes when the doors open later this season.
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