Due to popular demand, Wagg’s ‘Pupnic’ benches are set to pop up in more of the nation’s best dog-friendly parks, including the Liverpool City Region, following initial success in Manchester’s Heaton Park on National Dog Day.
Wagg is making it easier than ever for pet parents to include their dogs in one of the nation’s summer staples – the picnic. So, to celebrate the launch of its new Chews range, Wagg is unveiling six special ‘Pupnic’ benches in dog-friendly parks throughout Great British green spaces, across multiple weekends.
The dog-sized benches, made from sustainable materials, sit around 30cm high and are expertly sized to accommodate both big and small breeds; ensuring no dog is left out of the one-of-a-kind experience. Because after all – why should humans have all the fun?
The ‘Pupnic’ benches launched in Manchester’s Heaton Park on Bank Holiday, Monday 25th August, and due to its success will be popping up in four more select parks across the UK, giving more dog owners the chance to treat their pups to a unique, dog-sized, Wagg-fuelled picnic experience.
Dogs can look forward to taste-testing samples of the new Wagg Chews range, with flavours like Banana & Peanut Butter Bars, Steak Skewer Twists, Fish Finger Sticks, whilst pet parents have the opportunity to create the perfect picnic moment with their dog – proving that shared experiences aren’t just for people, but for pets too.
Wagg treats favourites, will also be available for doggy sampling at the ‘Pupnic’ benches – in flavours like, mini sausage BBQ bangers, picnic staple Ham and Cheese Toastie and dog friendly Carrot Cake! A delightful picnic banquet for our four-legged friends!! Visitors to the ‘Pupnic’ benches can also scan a QR code, entering them into a prize draw to win a £500 voucher.
To ensure the event is accessible to as many dogs and dog owners as possible, Wagg is bringing its ‘Pupnic’ benches to more of the nation’s most dog-friendly picnic spots. From parks hosting dog-friendly activities, to expansive green fields with plenty of space to play, every unique location encourages shared outdoor experiences. Through these scenic ‘Pupnic’ spots, Wagg will provide pet parents with the perfect backdrop to unwind and connect with their four-legged friends this National Dog Day.
It was tail wags all around as Heaton Park hosted their national dog day celebrations on Monday 25th August, which went down a treat. Both dogs and their owners enjoyed quality time in the sunshine checking out the ‘Pupnic’ benches and re-energising with samples of the Wagg’s tasty new chews.
Look out for more ‘pupnic’ benches coming to a park near you:
Birkenhead Park, Liverpool – 30th August 2025, (9am – 5pm)
A scenic spot for both dogs and dog owners, featuring lakes, plenty of walking paths and open space to relax and play.
Llys y Fran Lake, Pembrokeshire – 31st August 2025, (10am – 5pm)
Llys y Fran is a beautiful, dog-friendly destination where dogs can burn off energy in a dedicated agility area, while families can enjoy an adventure playground, water sports and scenic trails around the lake.
Clissold Park, London – 7th September 2025, (9am – 5pm)
A top spot for local dog lovers and fun for all, dogs can enjoy the spacious lawns and stretch of river while children explore the splashpad and animal enclosures. It’s no surprise it’s one of Blue Cross’s most dog friendly parks.
Wagg hopes to continue bringing its ‘Pupnic’ benches to some of the nation’s most dog-friendly picnic spots in September.
Sarah Lyle, Brand Manager for Wagg said:
“At Wagg everything we do is driven by our passion for dogs. With the launch of our new chews in much-loved human flavours, and the accompanying ‘Pupnic’ benches, we hope to bring local communities and dog lovers together in a fun and creative way. After all, we believe dogs should be brought in on the fun too!”
For further treat fun, dog owners can keep up with the adventure across Wagg’s Instagram.
READ MORE: ‘Geist’ to Illuminate Liverpool ONE for the British Science Festival
