Liverpool City Region is bringing together a packed summer programme of international sport, live music, culture and major events that will attract visitors from across the UK and around the world.
From major stadium concerts and world-class sporting fixtures to cultural festivals, family attractions and free public events, summer 2026 will highlight the region’s reputation as one of Europe’s leading destinations for experiences, entertainment and creativity.
VisitLiverpool will build on the momentum through a dedicated seasonal marketing campaign promoting music, culture and active city-break experiences across key visitor markets alongside train partner, Avanti West Coast.
Running for 12 weeks, the creative activity will champion and celebrate all that the Liverpool City Region has to offer for visitors this summer.
Anfield Stadium Concerts and World Cup Qualifiers Lead Summer Schedule
Music takes centre stage with headline concerts at Anfield Stadium from Zach Bryan, Foo Fighters and My Chemical Romance, alongside the return of On the Waterfront at Liverpool Pier Head.
The programme also includes Africa Oyé in Sefton Park, Lewis Capaldi, In the Park Liverpool, Salt and Tar Weekender in Bootle and a season-long celebration through Liverpool Summer of Music.
Sport is equally prominent, with the England Lionesses making history at Everton’s Hill Dickinson Stadium in a FIFA Women’s World Cup qualifier against Ukraine.
The region will also welcome The Open Championship at Royal Birkdale, Rugby League’s Magic WKND, Fiji v England in the Nations Championship and the innovative Upper Deck Golf experience.
The cultural programme features major productions and exhibitions, including Moulin Rouge! The Musical at Liverpool Empire Theatre, International Beatleweek Festival, the reopening of St George’s Hall’s iconic Minton Tile Floor and May Morris: Crafting a Legacy.
Across the wider city region, visitors can enjoy the Southport Food and Drink Festival, Southport Flower Show, Southport Air Show, Creamfields’ 20th anniversary celebrations in Halton, the International Festival of Glass in St Helens, and the We Are Wirral Festival.
Economic Campaign Targets Long-Term Regional Growth Beyond 2026
The massive scale of the seasonal schedule is designed to establish an enduring economic legacy for regional businesses while setting up infrastructure for future global campaigns.
Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, said:
“This outstanding programme of music, sport, and cultural events will generate significant economic benefits across Liverpool City Region, supporting businesses, creating jobs and attracting visitors throughout the summer.
“Working with event organisers, venues and partners, we continue to build a strong pipeline of major events that showcase the region on a global stage while delivering long-term benefits for local communities.
“This summer demonstrates the scale, ambition and diversity of what Liverpool City Region has to offer.”
The momentum continues beyond summer 2026, with major future events including River of Light, the Tour de France Grand Départ in 2027, Liverpool Biennial, UEFA EURO 2028 matches at Hill Dickinson Stadium, the gathering of Cunard’s Four Queens on the River Mersey and celebrations marking 20 years since Liverpool was European Capital of Culture.
Find out more here.
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