Bite Back Agency has announced the signing of Liverpool-born content creator Philip Regan, the viral star better known to millions as “The Queen of Scotty Road”.

Famed for his razor-sharp humour and instantly recognisable catchphrase “Times are hard, and friends are few”, Philip has become one of Liverpool’s most distinctive and beloved online personalities. His unapologetically honest, quick-witted content has earned him a huge and highly engaged following, with over 238,000 Instagram followers, 406,000 TikTok followers, and more than 25 million likes across platforms.

Philip’s rise has been driven by his authenticity. Drawing on real-life experiences growing up on Scotland Road, he blends humour with openness around identity, resilience and everyday life, striking a chord not only in Liverpool but with audiences worldwide. His grounded, unfiltered approach has helped him build a loyal global community while remaining deeply connected to his roots.

He first gained international attention in 2021 when a clip featuring his now-iconic catchphrase went viral, racking up millions of views across social media. Since then, Philip has gone on to appear on BBC programming and provide cultural commentary during major moments, including Eurovision Song Contest 2023, hosted in his home city.

With Bite Back Agency now representing him, Philip Regan’s trajectory shows no signs of slowing — as one of Liverpool’s most original digital voices continues to make his mark on the global stage.

Speaking on joining Bite Back Agency, Philip Regan said:

“I’m absolutely buzzing to be joining Bite Back Agency. This feels like the start of something really special, and I’m excited for everything that’s coming next. I can’t wait to get stuck into new projects and see where this journey takes me”.

Alan Davies, CEO of Bite Back Agency, added:

“Philip is a phenomenal talent whose authenticity and humour resonate with audiences far and wide. We’re thrilled to welcome him to the Bite Back family and look forward to working closely with him on future projects, events, and opportunities that showcase exactly why he’s captured the hearts of so many”.

Through his partnership with Bite Back Agency, he is now available for product endorsements, media interviews, public appearances, shop openings, Christmas Light Switch-Ons, and corporate engagements.

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