Liverpool FC and adidas have unveiled the club’s new third kit for the 2026/27 season, alongside the launch of a brand new LFC online store.
Inspired by Liverpool’s famous European nights, the new third strip features a sleek black design with maroon detailing and matte silver accents.
A subtle all-over graphic adds texture to the shirt and is designed to reflect the energy and atmosphere generated by supporters under the lights at Anfield.
The Liver bird crest and adidas logo appear in metallic silver against the black base, with player names and numbers also featuring the silver finish. adidas’ famous three stripes run across the shoulders, while the kit is completed by black shorts and socks with coordinating silver details.
Liverpool FC has launched the strip with a new campaign film titled Feel the Anfield Effect.
The film features players including men’s captain Virgil van Dijk and women’s captain Grace Fisk and is narrated by award-winning actor and lifelong Liverpool supporter Owen Cooper.
Alongside the third kit, adidas has launched its new ‘Originals Teamgeist 26’ collection.
Taking inspiration from the kit’s design, the lifestyle range includes jackets, track pants, T-shirts, outerwear and footwear, combining elements of Liverpool FC and adidas’ shared heritage with a contemporary streetwear look.
The launch also coincides with the arrival of Liverpool FC’s new global ecommerce platform.
The redesigned LFC online store has been introduced as part of the club’s wider digital transformation and aims to make it easier for supporters around the world to browse and purchase official merchandise.
Improvements include greater personalisation and curated product recommendations, faster performance and load times, as well as a more streamlined checkout process across mobile and desktop.
Liverpool FC says the changes are designed to provide supporters with a smoother and more connected shopping experience wherever they are in the world.
Hannah Pym, senior vice-president of marketing and digital at Liverpool FC, said:
“We’re excited to launch our new ecommerce platform alongside our third kit for the 2026-27 season.
“This is an important step in the evolution of our digital retail experience and has been designed to make it easier than ever for supporters around the world to discover and shop our collections.
“With a faster, more personalised experience across every device, the new platform reflects our commitment to innovation and providing a best-in-class experience for our fans globally.
“This is just one of a number of digital upgrades we’re currently focused on as we continue to build out the wider digital fan experience, making it easier and more seamless for supporters to connect with the club wherever they are.”
The new Liverpool FC 2026/27 third kit is available now through the club’s online store, LFC Store app and official club stores.
Season ticket holders and All Red Full, Light and Junior members can receive a 10 per cent discount.
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