Everton supporters returning to Hill Dickinson Stadium for the 2026/27 season will see a series of changes across the Club’s waterfront home, including a new £4.50 pint trial.
The improvements have been introduced following learnings from the stadium’s first season, operational reviews and feedback from supporters.
For Everton’s opening three home Premier League fixtures against Crystal Palace, Manchester United and Ipswich Town, selected pints of beer will be available for £4.50 during the first 45 minutes after the stadium opens.
For every qualifying pint sold, 50p will be donated to the 1878s to help fund supporter-led matchday displays.
The initiative is one of several changes being introduced at Hill Dickinson Stadium ahead of the new campaign, alongside improvements to Club View, extended post-match opening in the South Stand and a range of accessibility enhancements.
The changes will be in place when Everton begin their home Premier League campaign against Crystal Palace.
There will also be more reasons for supporters to arrive early during the summer and early autumn, with live entertainment and DJs planned for the Budweiser Plaza.
Food and drink provision is being increased, with additional outlets, more mobile beer sellers and the continuation of the stadium’s self-service beer stations.
Improved wayfinding signage is also being installed throughout Hill Dickinson Stadium to make it easier for supporters to find seats, facilities and other areas.
Installation of personalised stones within The Dock Lines will continue during the season.
Andrew Middleton, Everton’s President of Business Operations, said:
“Hill Dickinson Stadium has already established itself as an outstanding home for Everton and, importantly, this is only the beginning. We are committed to continually evolving the stadium, learning from every event and every matchday so that the experience keeps improving season after season.
“Whether that means investing in heritage assets such as the Hydraulic Tower, improving accessibility, expanding food and drink options, or introducing initiatives like our support for the 1878s, our focus remains the same: creating the best possible experience for Evertonians while strengthening the atmosphere, identity and sense of belonging that make this stadium unique.
“We know how important it is that our new home reflects Everton’s identity, heritage and culture. Work on the next phases of Evertonisation is already underway and we look forward to sharing more with supporters as those plans take shape throughout the season.”
Changes to Club View
Club View Members will return to a number of improvements, including new padded seats throughout the area.
The Club View concourse has also been revamped, with additional food and drink service points being installed.
Changes are being made to the £10 matchday credit system, allowing Members attending together to pool or use the credit of others in their group when buying food and drink.
Everton is also developing the ability to use Club View credit at self-service machines, with the feature expected to arrive later in the season.
New food and drink options
Two new food concepts are being introduced across Hill Dickinson Stadium for the 2026/27 campaign.
The People’s Bakery will serve a new selection of pies, including an all-new Chicken Balti Pie, while generating funds to support Everton in the Community.
A dedicated Chip Shop will also open on Level 2 of the South Stand.
Pepsi’s outlet on the Budweiser Plaza will remain as a permanent matchday fixture, serving its range of Crafted Beverages including an exclusive Toffee Edition created for Everton supporters.
Menus around the stadium will continue to change throughout the campaign depending on the season, individual fixtures and matchday themes.
The number of shelving units across concourses has also been doubled, giving supporters more places to put down food and drinks, while the Doritos Experience in the Upper East Stand will continue.
Improvements are also being made to the integration of Forever Blue Rewards to make it easier for supporters to collect points through eligible stadium spending.
Accessibility improvements
Everton has worked with Everton Disabled Supporters’ Association on a series of accessibility changes ahead of the season.
The number of Blue Badge parking spaces on the stadium site has increased, while revised traffic arrangements in the Ten Streets area are designed to allow more Blue Badge holders to park closer to the ground.
Additional low-level shelving has been installed on concourses and cup holders have been fitted to all Personal Assistant seats.
Disabled Season Ticket Members will also have improved online ticketing options, including a simpler way to transfer tickets to a nominated supporter or list them for resale.
New Accessibility Bag Exemption Tags are being introduced for supporters who need to bring essential medical or accessibility items into the stadium.
A new Access Passport will provide useful stadium information and give supporters a way to share their individual requirements with the Club.
Waterproof ponchos will also be made available in the autumn for supporters using wheelchair viewing platforms during poor weather.
Managed access to Nelson Dock is also planned to provide a safer and more controlled route for disabled supporters returning to their vehicles after matches.
Hydraulic Tower plans
The wider stadium campus will continue to develop, with plans also progressing for the historic Hydraulic Tower.
Following significant investment to restore the Grade II-listed building and bring it back into active use, the Tower is set to become a Premium matchday destination as well as an events and hospitality venue on non-matchdays.
The plans remain subject to local authority approval.
The development would open one of the site’s most important heritage assets to supporters, visitors and guests.
Elsewhere around the stadium, the Western Terrace steps will become accessible on non-matchdays, giving the public greater access to the waterfront.
Entrances and wayfinding for Premium Members accessing the West Stand have also been improved.
Supporters can continue to visit Christopher Ward’s 53° North showroom on non-matchdays, while the Everton Store is receiving improved external signage and further opportunities for fans to personalise merchandise.
Everton says Hill Dickinson Stadium will continue to evolve throughout the 2026/27 season and beyond, with further phases of work already being considered.
Future plans include additional stadium branding and Evertonisation within the seating bowl, alongside treatment of exposed concrete areas.
The Club will also continue to monitor toilet usage in the South Stand during busy periods and gather supporter feedback to help shape future improvements to the matchday experience.
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