Everton Football Club can confirm that Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement.
The groundbreaking agreement will see the Stake logo move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase of Stake’s long-standing relationship with the Club.
Stake has been Everton’s Main Partner for the past four seasons, supporting the Club during one of the most significant periods in its modern history.
As Everton’s men’s and women’s teams build on their first seasons at Hill Dickinson Stadium and Goodison Park, respectively, this new agreement marks the next chapter in that successful partnership.
As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.
Founded in 2017, Stake has quickly risen to become the world’s largest online sportsbook and casino, with millions of users worldwide and a growing presence across global sport and entertainment.
The partnership has so far brought together fan giveaways, matchday experiences, digital content, international ambassador visits, UFC-led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby, when Stake donated its warm-up shirt space to promote the campaign’s work tackling sexism and championing women in football.
Stake’s wider sports and entertainment portfolio spans UFC, X Games, Street League Skateboarding, eSports and Cricket, supported by a global ambassador roster that includes UFC stars Alex Pereira, Max Holloway and newly announced Tracy Cortez, inaugural skateboarding ambassadors Chris Joslin and Nyjah Huston and former Premier League players including Sergio Aguero, Patrice Evra and Eden Hazard.
The partnership will now move forward in a refreshed format, with both organisations focused on building on the strong foundations established over the past four seasons.
Everton and Stake will continue to ensure all partnership activity is delivered responsibly and in full compliance with relevant regulations, industry standards and marketing requirements.
Evolving the Commercial Relationship and Stadium Transition
Andrew Middleton, Everton’s President of Business Operations, said:
“Stake has been a major supporter of Everton over the past four seasons, and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.
“It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club.
“As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium and the direction of the Club.
“We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.”
Connecting with Global Football Communities
Stake’s Chief Marketing Officer, Akhil Sarin, said:
“Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.
“Stake is built around sport, entertainment and culture.
“The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities.
“Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history.
“We look forward to building on the partnership as Official Sleeve Partner and to continuing to work with Everton to deliver engaging content, experiences and activations for fans.”
