Avanti West Coast’s loyalty programme is set to pass the landmark of one million members just over four years after it launched.
Club Avanti was introduced in June 2022 and rewards frequent travellers with benefits including free Standard Premium and First Class journeys, discounted tickets and savings on onboard food and drink.
To celebrate reaching one million members, Avanti West Coast is running a competition for Club Avanti customers who book a journey between 8 September and 25 October.
Prizes include an Etihad Stadium tour and hotel stay, four Merlin Annual Passes, VIP tickets for an event at Manchester’s Co-op Live, a stay in a lakeside lodge at Chester Zoo and an Alice in Wonderland-inspired afternoon tea experience with an overnight stay at Oddfellows Hotel in Chester.
One winner will also receive free First Class travel for a year on Avanti West Coast services.
Since Club Avanti launched, millions of rewards have been issued to members, including 2.3 million hot drinks, 2.2 million ticket discount codes and more than 270,000 free tickets.
Customers receive 10% off their next journey when they join the programme, along with a voucher for a free welcome hot drink. Members can also receive a discount on food and drink purchased from the onboard shop whenever they travel.
Customers who make nine journeys within 12 months are upgraded to Gold membership and receive a free Standard Premium return journey.
Platinum status is reached after 21 journeys within a year and includes a free First Class return journey.
Members can also access partnership rewards and additional benefits throughout the year.
Club Avanti has received industry recognition since its launch, winning at the International Loyalty Awards in 2024 and taking the Customer Engagement and Loyalty prize at the Marketing Society Awards in the same year.
Jen Inglis, Head of Marketing at Avanti West Coast, said:
“We are absolutely thrilled that we are about to pass the significant milestone of one million members for Club Avanti. With over four million rewards handed out in four years, we are giving our frequent customers more value for money when travelling with us.
“Reaching this landmark number highlights the ever-growing popularity of our award-winning loyalty programme which is attracting more people to rail and recognises those who travel with us regularly.”
You can find out more information here.
