The representative body for the UK’s recorded music sector, The BPI, are returning to Liverpool’s Sound City+ Conference for a second year running!
They’re bringing their acclaimed In Tune With Tomorrow event back to the city on 1st May, ahead of the Sound City music festival on the weekend.
A plethora of established speakers from 20 British and international music companies have been announced to take part in the conference.
BPI bring back the In Tune with Tomorrow conference
BPI Chief Executive, Dr Jo Twist OBE, said:
“Brilliant music talent can be found all over the UK, but nowhere has a stronger musical heritage than Liverpool.
“So, we are delighted that, for the second-year running, the BPI will be bringing its In Tune with Tomorrow conference to the heart of one of the UK’s great music cities.
“Liverpool has long been a catapult for some of our greatest songwriters, performers, and industry talent.
“As part of the BPI’s ongoing commitment to nurturing music connections across the UK, our return to Sound City Plus helps to galvanise these networks and supports pathways into the music ecosystem from the UK’s nations and regions.
“With a speaker line-up that will include senior label executives and leaders in the independent sector, Sound City+ is a key date in the calendar, and we’re looking forward to more memorable moments and fascinating insights as this year’s conversations unfold.”
Sound City continues to hand oppurtunities
More than 600 participants in South City’s training and development programmes have gone on to have fantastic roles at Spotify, Reading & Leeds Festival, Nintendo, BBC and Universal Music.
Whilst the artists, including the esteemed Esdeekid, continue to break through from the city with such a rich musical history, emphasising the importance of Sound City.
Sound City+ has brought together artists, industry professionals and the music business for nearly two decades, and the 2026 conference builds on that.
Becky Ayres, Sound City’s managing director, has expressed her delight at the return of BPI and the In Tune With Tomorrow event.
Ayres said:
“We’re incredibly proud to welcome the BPI’s ‘In Tune With Tomorrow’ back to Sound City+ for a second year.
“Bringing together senior figures from across the recorded music sector with artists and industry talent from Liverpool and beyond is exactly what Sound City+ is about, inspiring audiences to believe in their ideas and projects and creating meaningful connections and practical pathways into the music industry.
“Liverpool has always been a city where music and opportunity collide, and Sound City+ provides the space for those conversations to turn into real-world impact.
“The return of ‘In Tune With Tomorrow’, alongside such a diverse and forward-thinking speaker line-up, underlines the conference’s role as a vital meeting point for shaping music in the UK and globally.”
Sound City+ remains the lead UK event for Keychange, reflecting the conference’s commitment to gender balance across the music industry.
The 2026 programme maintains 50/50 gender representation, mirroring the festival stages as Liverpool continues to develop it’s musical prestige.
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