Young people across Merseyside are spreading festive cheer this Christmas as local youth charity Vibe UK launches its 12 Good Deeds of Christmas campaign, bringing communities together through acts of kindness and generosity.
The campaign will see young people, businesses and community groups join forces to deliver 12 acts of kindness throughout the festive season, supporting families, older residents and individuals who may be experiencing loneliness or financial hardship.
From visiting care homes and delivering Christmas hampers to writing heartfelt cards and organising festive activities, the initiative aims to ensure nobody feels forgotten this Christmas.
The campaign comes as figures from the Government’s Community and Engagement Survey for 2025/26 reveal that 7% of adults in England experience loneliness often or always. The figure is also 7% in the North West, rising to 9% among young adults aged 16 to 24.
Bringing Communities Together This Christmas
One of the key activities will see young people visit local care homes to spend time with older residents, enjoying festive games, music, conversations and Christmas celebrations.
Vibe UK is also working with St Helens College, where students will write Christmas cards and personal messages for people experiencing social isolation. The cards will be distributed across local communities throughout December.
Each of the 12 Good Deeds will be delivered alongside one of Vibe UK’s youth groups, giving young people the opportunity to plan, organise and lead activities that make a positive difference.
The programme includes festive food support, a warm winter appeal, Christmas hampers for families, Christmas Eve boxes for young people living in care and a festive film night for local families.
Other activities include a mobile Christmas grotto, decorating Christmas trees for local businesses, thanking community heroes with carol singing and mince pies, an intergenerational Christmas party and a Young People’s Choice initiative.
Vibe UK Aims to Raise £12,000
Jasmine Dewhurst, Marketing and Engagement Manager at Vibe UK, said:
“Christmas should be a time when everybody feels loved, included and remembered, but we know that’s not always the case. There are families worrying about how they will afford Christmas, older people who might be waiting for a visitor and young people who deserve a little extra magic.
“What makes this campaign so special is seeing our young people take the lead. They have so much kindness and potential, and we’re giving them the opportunity to put that into action. They aren’t waiting for someone else to make a difference; they’re stepping forward themselves.
“Whether it’s an older resident sharing a laugh with a young person, a family opening a Christmas hamper or someone receiving a card they weren’t expecting, these moments might seem small, but they can mean the world.”
Vibe UK has set a fundraising target of £12,000 and is encouraging businesses, organisations and individuals across Knowsley and Merseyside to support the campaign.
Individual Good Deeds can be sponsored for £500, while donations of any amount will help the charity deliver its festive activities and continue providing opportunities for young people throughout the year.
Businesses can also support the campaign by donating food, gifts and essential items, providing venues, offering professional services or volunteering their time.
The charity hopes the campaign will not only bring happiness to communities during Christmas but also help young people develop confidence, skills and a stronger sense of community responsibility.
To find out more, sponsor a Good Deed or make a donation, visit Vibe UK’s 12 Good Deeds of Christmas campaign.
