Following a highly successful launch in the North-East, with store openings in Newcastle’s Eldon Square and Gateshead Metrocentre, Sephora UK is continuing its northern expansion with the announcement of its next location at Liverpool ONE, Landsec’s premier city-centre retail and entertainment destination.
Set to open on 22nd May 2025, the Liverpool ONE store will be the 8th store to Sephora UK’s expanding physical retail network. This growing portfolio already includes locations at Westfield London, Westfield Stratford City, Manchester’s Trafford Centre, Newcastle’s Eldon Square, and Gateshead Metrocentre. Most recently, in November 2024, Sephora UK welcomed new stores in Birmingham Bullring and Bluewater in Kent.
Talking of the expansion into Liverpool, Sephora UK’s MD Sarah Boyd said:
“In the UK we now seven stores in five regions, and I’m thrilled to share that the first new store opening of 2025 will be at Liverpool ONE! We have had immense demand from our fans in Liverpool to open a store in their wonderful city, and we are excited to have found the perfect location. We have been connecting with local beauty lovers and cultural / thought leaders across the region, and have been blown away by the remarkable warmth, support and energy we have received from everyone. Liverpool truly is a city that takes great pride in its commitment to community, diversity and celebrating its rich and vibrant history. Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which our amazing Liverpool ONE location provides! It was in fact one of the first cities we visited when we were planning our UK launch, as we know how vibrant and exciting the local beauty community is. As we prepare to welcome both new and existing customers, we are looking forward to creating an incredible shopping experience in an exciting store format that reflects the spirit of the city.”
Donna Howitt, Place Strategy Director at Liverpool ONE, said:
“We have had an overwhelming response to the upcoming arrival of Sephora at Liverpool ONE and we’re thrilled to be able to announce its launch date. Sephora is a globally recognised brand with huge appeal among a wide variety of audiences and we’re incredibly proud to be hosting its first home in the city. This year is already shaping up to be one of our biggest yet for store openings, so we’re excited to welcome visitors to experience the fantastic concept that Sephora has lined up for them!”
Beauty-obsessed customers will have access to an incredible selection of exciting exclusive beauty brands from across the pond, including the likes of Makeup by Mario, Haus Labs by Lady Gaga and TikTok’s latest viral brand Topicals. Minimalist beauty brand Merit also made its UK retail debut, launching in Sephora stores on 11 March. After two years of rapid growth as a direct to consumer (D2C) brand in the UK, this move will allow customers to experience the brand’s best-selling, mistake-proof products in person for the first time.
Sephora UK offers its customers a large curation of amazing local and global brands across makeup, travel, fragrance, skincare, haircare, grooming and wellness, making it the ultimate beauty shopping destination. Plus, customers can get their hands on viral beauty products from the likes of Glossier, Rare Beauty, Tatcha, Kayali and Glow Recipe. The extensive and high-quality own-brand Sephora Collection will also be available. From their range of bright-coloured face masks to the best-selling Sephora Collection Size Up Mascara, customers can purchase from the brand’s extensive collection across skincare, makeup, haircare, body care and travel.
As well as shopping their favourite brands, customers can also enjoy in-store beauty services for a truly immersive and transformative experience. From quick-fire on-the-go treatments to a full hour complete ‘Glam Look’, Sephora’s incredibly talented team of Beauty Advisors offers an array of bookable services across makeup, skincare, hair and brows.
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