Royal Albert Dock Liverpool is set to be transformed with three permanent state-of-the-art projectors which will show a series of short animations mapped onto the back facade of the closed Maritime Museum while it undergoes its transformation.
The animation series named Dock Shorts, brings the historic inner quay of Royal Albert Dock to life through a series of dynamic, visually stunning displays. Having launched with a Halloween stunt on 31st October, and with a Remembrance Day themed projection planned for 9th & 11th November from 5-9pm, the dock’s iconic architecture will now serve as the canvas for a programme of large-scale, light-based storytelling, blending creativity with cutting-edge technology.
The Dock Shorts series features 14 bespoke shows per year for the next two years, with the programme, each aligned with key calendar moments including Christmas, Lunar New Year, Valentine’s Day, Halloween, and other major cultural events. These 20 second shorts will provide a rich platform for storytelling and community engagement, while also presenting exciting opportunities for brand partnerships and sponsorship.
With the projections displayed on the back of the Maritime Museum, which is currently temporarily closed for an extensive redevelopment as part of the Waterfront Transformation Project, the best viewing point is from the dock’s inner quay, offering visitors a unique perspective of the illuminated installations.
Each projection will be individually themed using high-quality mapping techniques to ensure a rich and immersive experience. The programme is designed to evolve throughout the year, celebrating Liverpool’s creative spirit whilst honouring the dock’s industrial heritage, designed to captivate new and returning audiences.
The campaign launched with a special Halloween-themed short, telling a ghostly tale of the legendary ship-wreck, The Albert Hartley, and the ship’s final voyage before it was lost to stormy seas. Actors posing as the ship’s ghostly crew members and captain could be seen wandering around the dock on Halloween night, interacting with families and adding an extra layer of theatricality to the evening.
Jacob Loftus, CEO of General Projects, comments:
“This series marks an exciting new chapter for the dock, blending innovative projection technology with the rich heritage of the site. By showcasing a variety of seasonal and cultural themes, we aim to enhance the visitor experience, attract diverse audiences, and further cement the dock’s role as a vibrant cultural landmark in Liverpool.”
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