Liverpool-born sportswear brand Velozia has entered an exciting new chapter with the launch of its latest performance clothing collection and a completely redesigned website.

The growing British performance brand has unveiled a new range of technical apparel, combining premium materials, innovative fabrics and contemporary design for athletes and everyday fitness enthusiasts.

Designed for those who move between sport and everyday life, the new Velozia collection caters for a variety of activities, including marathon training, HYROX competitions, running and padel.

The launch also marks a significant digital relaunch for the Liverpool-founded brand, with a refreshed online presence showcasing its products, design philosophy and growing sporting community.

Velozia introduces new technical performance sportswear

At the heart of the latest Velozia sportswear collection is a commitment to technical innovation, premium materials and functional design.

The brand has developed its own fabric technologies, including Velo-Dri™, created to support moisture management and rapid drying, and Velo-FLX™, engineered to provide flexibility, comfort and shape retention.

Among the standout products are the new Velocity running shorts, featuring an ultralight construction, integrated anti-chafe support and six-pocket storage.

The Performance-T incorporates bonded seams and moisture-wicking materials, while the Court-T offers four-way stretch and articulated ventilation to support unrestricted movement on the padel court.

Carl and Joe, Co-Founders of Velozia, said:

“We started Velozia with a clear ambition: to create performance apparel that delivers exceptional quality without compromising on design.

“We’ve invested heavily in the details, from technical fabrics and fit to construction and finishing. This collection is a real expression of what we believe premium sportswear should be.”

A fresh look for the Liverpool sportswear brand

Alongside its technical developments, Velozia has introduced a new colour palette designed to give the collection a distinctive and understated identity.

The latest shades include Carbon Espresso, Apex Grey, Ascent Olive and Purpose Blue, offering a more refined alternative to the brighter colours traditionally associated with performance sportswear.

David, Velozia Brand Director, explained:

“For us, this is about building a recognisable design and brand rather than following seasonal fashion cycles. We’re not chasing trends.

“We’re building a design that reflects our values: performance, confidence, quality and understated style.

“The colours we have chosen are sophisticated, versatile and complement the technical design of our products. We want our collections to feel contemporary today, but just as relevant in years to come.”

Supporting Liverpool’s running, HYROX and padel communities

As Velozia continues to grow, the brand is strengthening its connections with sporting communities across Liverpool and beyond.

Through local running clubs, sporting events, athlete partnerships and grassroots collaborations, Velozia is investing in the people who share its passion for fitness and performance.

The company aims to support athletes at every level, from experienced competitors to those preparing for their first race or joining a running club for the first time.

Carl and Joe added:

“Some of our community compete at the highest level. Others are preparing for their first race or joining their first run club.

“What connects them is the ambition to keep improving. We’re proud to support that, particularly within the communities here in Liverpool that have been part of our journey.”

Velozia launches redesigned website

Coinciding with the clothing collection, Velozia has also launched a completely redesigned website to provide customers with an improved online shopping experience.

The updated platform brings together the brand’s growing product range, technical innovations and community initiatives through a more streamlined and visually refined design.

Visitors can explore detailed product information, improved navigation and a dedicated home for Club Velozia.

David added:

“Our new website brings the brand together in a way we haven’t been able to achieve before.

“From the photography and product storytelling to the overall shopping experience, every element has been considered.

“It’s a much clearer expression of who we are, what we stand for and where we’re going.”

With its latest collection, growing community presence and refreshed digital identity, Velozia is looking to establish itself further within the premium performance sportswear market while remaining connected to its Liverpool roots.

The new collection is available to explore through the official Velozia website.