Three Liverpool pubs, the Cross Keys, Running Horses Maghull, and the Horse & Jockey Upton, have helped make history by participating in a national world record attempt.
Together with 114 pubs and breweries from around the UK, they set the GUINNESS WORLD RECORDS title for the most people pulling a pint online simultaneously, in an event called ‘The Big Pour.’
The record attempt saw the Liverpool pubs, alongside pubs from across the nation come together on a mass video call to pour pints of Heineken 0.0% and Heineken in perfect sync, all under the watchful eyes of an official Guinness World Records adjudicator.
Orchestrated by Heineken, ‘The Big Pour’ took place to celebratethe installation ofHeineken 0.0’s 1,000th tap, making it the most widely available 0.0% beer on draught in the UK – a major milestone in making alcohol-free beer more accessible and offering consumers more choice.
Lawson Mountstevens, Managing Director Star Pub at Heineken UK said:
“Part of the ritual of going to the pub is watching your pint being freshly poured from the tap -the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip. This draught experience is central to pub culture, and for non-alcoholic beer to become truly mainstream, it needs to be part of that experience. It needs to be poured from the tap like any other pint, not just another option in the fridge. That’s why we’re committed to getting 0.0 on draught in pubs everywhere, because everyone deserves a proper pint, with or without alcohol.”
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