A major new campaign has launched today to attract a fresh wave of investors and young professionals to Liverpool’s Commercial Business District.
Funded by the Liverpool Business Improvement District (BID), the initiative showcases the city as the fastest-growing economy in the UK, highlighting a unique combination of historic architecture, modern Grade A office space, and a high-quality lifestyle that is increasingly out of reach in other major hubs.
The campaign arrives at a pivotal moment for the region.
Bill Addy, CEO of Liverpool Business Improvement District, emphasised the strategic importance of the area while speaking at the MIPIM international property event:
“The Commercial District is the fuel of our economy.
“It’s vital that this is the location where we can showcase the office space that combines the rich heritage and architecture of the city, alongside modern and flexible workspaces.
“Alongside that built infrastructure, we know that Liverpool has a powerful pull to young people.
“The city is buzzing, and its culture and hospitality is a major draw.
“Our message to young people who want to build a life in a city that is beautiful, interconnected and brimming with opportunity is ‘look to Liverpool’.”
This push is further bolstered by a massive announcement from Steve Rotheram, Mayor of the Liverpool City Region, who unveiled a new £2bn investment fund.
This “single pot” of public funding is designed to accelerate regeneration across the region and attract billions more in institutional investment.
A Cost-Effective Alternative to London and Manchester
Central to the campaign is a new digital platform showcasing premier investment opportunities, including the iconic Royal Liver Building, the transformative Martin’s Bank Building, and the flexible workspaces at Avenue HQ.
The data makes a compelling case for relocation; with 830,000 sq. ft of Grade A office space available, Liverpool offers a significantly more affordable entry point for businesses.
Office space in the city averages £120 per sq.ft, a stark contrast to £218 in Manchester and £806 in London.
The campaign also highlights the progress of the Pall Mall Gardens project.
Supported by Liverpool City Council, the development has officially completed its refreshed RIBA Stage 3 design and is set to move into the final RIBA Stage 4 process shortly, signalling continued momentum for the district’s infrastructure.
Targeting the Next Generation of Talent
Beyond corporate investment, a high-profile advertising blitz is currently targeting young professionals in London and Manchester.
The creative focuses on Liverpool’s “liveability,” using imagery of the city’s world-class cultural offerings, nightlife, and nearby beaches to illustrate why the city is a top-ten destination for those moving from the South.
The city already boasts an impressive 76% graduate retention rate, fuelled by a lower cost of living and affordable housing that allows for higher disposable income.
Testimonials from global firms already rooted in the district, such as Sony and ShedKM, serve to validate the area as a thriving environment for various industries, from tech to architecture.
By aligning the city’s rich heritage with a bold, £2bn financial future, the campaign seeks to cement Liverpool’s status as the primary destination for young executives looking to build both a career and a high-quality life in the North.
