Liverpool Football Club has officially opened a permanent mental wellbeing hub at Anfield, providing supporters with a safe space to talk, connect and access specialist support on matchdays.
The new Kicking Off Conversations hub is the first permanent facility of its kind at a Premier League or Women’s Super League club and is located at the corner of 97 Avenue, outside Anfield Stadium.
Run by the club’s official charity, LFC Foundation, alongside the LFC Safeguarding team, the hub has been made possible thanks to £25,000 in funding from Forever Reds, Liverpool FC’s official former players association.
Forever Reds members Becky Easton, David Fairclough and John Barnes officially opened the facility ahead of Liverpool’s game against Fulham, which is dedicated to the Premier League’s Together Against Suicide campaign.
Someone in the UK takes their own life every 90 minutes, while one in four people will experience suicidal thoughts during their lifetime.
Liverpool was one of 11 clubs involved in a pilot support programme last season, which helped shape the Premier League’s decision to fund tailored support for supporters at all 20 clubs from the 2026-27 season.
The new Anfield facility takes that matchday support a step further by creating a fixed and permanent presence outside the stadium.
The hub brings together safeguarding stewards, mental health professionals and trained LFC Foundation staff to provide confidential and non-judgemental support.
It is available to anyone struggling with their mental health, experiencing suicidal thoughts, worried about somebody else or simply in need of someone to talk to.
Staff can also offer practical assistance and direct visitors towards further specialist services where needed.
Matt Parish, chief executive at LFC Foundation said:
“Making this hub a permanent fixture at Anfield on matchdays is testimony to how seriously we take this issue with the awful reality right now that someone in the UK takes their own life every 90 minutes.”
“We want our supporters to know that they do not have to face difficult moments alone, and that there is always a place at Anfield where they can come and talk in a safe and welcoming environment.”
A range of organisations are available to support people experiencing suicidal thoughts, struggling with their mental health or affected by suicide. Support and further information can be found through the LFC Foundation Kicking Off Conversations service.
LFC Foundation is also working with Alfie’s Squad to introduce Support Around the Seat, a tailored resource designed to help supporters, families and club staff find appropriate support following a suicide.
The Liverpool-specific Support Around the Seat resource brings together trusted local and national organisations, providing clear routes to help for people struggling with their mental health, affected by suicide or concerned about somebody else.
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