Glamify, a Liverpool-based fashion outlet, announces its collaboration with omnichannel retailer Matalan as it hosts a fashion pop-up in a local store ahead of Aintree races.
Retail giant Matalan will host Liverpool’s much loved online fashion brand Glamify to bring customers an exclusive pop-up at the Matalan Sefton store on Friday 28th from 9am – 8pm and Saturday 29th March from 9am – 7pm.


A spokesperson for Matalan said: “We’re excited to partner with Liverpool’s very own Glamify for a race-day fashion pop-up in our Sefton store! This partnership truly embodies the synergy between our two brands, both of which are all about delivering effortless style at accessible prices.”
The launch of Glamify’s highly anticipated Race Day & Spring collections will be available for customers to see, try on and buy in one of Matalan’s Merseyside-based stores.


“We’re thrilled to announce the in-store pop-up with Matalan and can’t wait for everyone to see our fantastic occasionwear offering. We hope you will pop in to see us with your besties, or mum for a little shopping trip over the weekend, to get yourselves ready for those special Spring events” comments Ashley Ali, Co-Founder of Glamify.
Shoppers can expect to see stunning outfits perfect for races, weddings, and those Spring dinners and nights out. The collection is a mixture of pastels, bold prints, shimmer and floaty glam, available in sizes 6 to 14 and from £20.
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