Everton and Heinz have forged an exciting new commercial relationship that will see Heinz products integrated into the matchday and event experience at Hill Dickinson Stadium.
This partnership brings the brand’s unmistakable flavour to the Club’s historic fan base at their new waterfront home.
Heinz becomes the first-ever Official Sauce Supplier of Everton Football Club.
As part of the agreement, their iconic sauces are now available across a wide range of concourses, kiosks, premium bars and restaurants within the stadium.
Additionally, Heinz branding will feature on the big screen and LED board inventory during Everton fixtures and other major events hosted at the venue.
A Best-in-Class Stadium Experience
The move reflects Everton’s ambition to curate a best-in-class stadium environment that blends football, food, entertainment and culture.
By aligning with globally recognised brands that resonate with supporters, the Club aims to elevate the overall experience for visitors to Bramley-Moore Dock.
Hill Dickinson Stadium represents a step change in Everton’s commercial and experiential offer.
Designed as a multi-purpose destination, the venue is already establishing itself as a major national and international hub.
Mark Rollings, Chief Partnerships Officer at Everton Football Club, said:
“Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise, trust and enjoy in their everyday lives.
“The presence of Heinz across the stadium is a natural fit with our ambition to elevate the matchday and event experience, while continuing to grow Everton’s commercial portfolio in a way that feels authentic to our identity and our supporters.”
Growing International Event Calendar
Since opening in August 2025, Hill Dickinson Stadium has hosted high-profile fixtures beyond Premier League football, including the sell-out Rugby League Ashes between England and Australia.
The venue is also set to stage the Magic WKND, international football matches such as Ivory Coast v Scotland, and fixtures for UEFA EURO 2028.
Tom Franklin, Away From Home Director at Kraft Heinz, commented on the community aspect of the deal:
“Heinz is incredibly proud to partner with Everton Football Club, a club with a passionate fanbase and a strong sense of community.
“Football and food both bring people together, and we’re excited to bring the unmistakable taste of Heinz to Hill Dickinson Stadium, creating memorable moments for Evertonians on matchdays.
“Just like a good game, a good sauce is better when shared – especially over chips, pies, or a hot snack.”
The agreement with Heinz follows a series of high-profile commercial partnerships secured by the Club.
These include the stadium naming rights with Hill Dickinson and founding partner relationships with Pepsi, Budweiser, Castore, Christopher Ward and culinary services partner Aramark, all underlining the global appeal of the new stadium.
