Everton has launched Forever Blue Membership for the 2026/27 season, giving supporters the opportunity to be closer to every moment.
Following a successful first year, Forever Blue returns with membership prices frozen across all paid tiers – and a range of new and enhanced benefits introduced following supporter feedback.
Designed to bring fans closer to the Club, the matchday experience and the Everton community, Forever Blue Membership offers priority access to match tickets, plus exclusive discounts, rewards and experiences for Evertonians wherever they are in the world.
Supporters will again have the option to sign up for a Forever Blue+ Membership, giving them first priority on match tickets and access to an even greater range of exclusive benefits.
Key Membership benefits include priority access to tickets, with dedicated priority ballots for Forever Blue+ and Forever Blue members.
There is a new 10% cashback incentive on matchday food and drink purchases at Hill Dickinson Stadium, alongside a new 10% cashback offering on non-matchday purchases at Hill Dickinson Stadium’s Trinity Place Café, with both of these specific perks available to Forever Blue+ Members only.
Members also receive access to Tier 1 of the Men’s Season Ticket waiting list and an annual evertontv membership, providing access to exclusive original content, full-match replays, audio commentary and live Under-21s coverage, which is restricted to the Forever Blue+ tier.
Further features include access to Forever Blue Rewards, enabling supporters to earn points, unlock rewards and access exclusive competitions and experiences.
A new exclusive Member discount on an Everton Women Season Ticket is on sale now, alongside new bonus Forever Blue Rewards points issued on a supporter’s birthday.
These enhancements form part of the Club’s ongoing commitment to evolve the membership scheme based on fan feedback, ensuring greater value and improved benefits for supporters.
Hill Dickinson Stadium Operations and Supporter Cash Back Schemes
Aaron Duckmanton, Chief Revenue Officer at Everton, said:
“Forever Blue was created to bring Evertonians closer to their Club and to the moments that matter most throughout the season.
“As we enter our second season at Hill Dickinson Stadium and Goodison Park respectively, we’re pleased to freeze membership prices, while introducing new benefits that have been shaped directly by supporter feedback.
“Whether supporters are joining us at the stadium, following from home or supporting from elsewhere around the world, Forever Blue Membership allows you to be closer to every moment all season long.”
Membership is available across three tiers – Forever Blue+, Forever Blue and Forever Blue Digital, ensuring supporters can choose the option that best suits their needs.
Membership prices for the 2026/27 season remain unchanged. For the Forever Blue+ tier, pricing is set at Adult £60, Teen £40, Junior £25, and Infant £25.
The standard Forever Blue tier is priced at Adult £35, Teen £20, Junior £10, and Infant £10, whilst the Forever Blue Digital tier is available for free.
By offering direct cashback incentives for food and beverage purchases on both matchdays and non-matchdays, the hierarchy aims to stimulate daily footfall to the precinct outside of the standard sporting calendar.
This financial restructuring forms part of a wider trend across elite football to leverage venue assets throughout the calendar year, providing tangible consumer value amid broader economic challenges.
Tiered Ticketing Strategies and Digital Media Accessibility
The preservation of the price freeze across all demographic brackets serves to stabilise membership retention rates during a transitional period for the fan base.
Maintaining affordable entry points via the complimentary digital package allows the club to nurture its international audience while safeguarding local priority access to stadium seating through dedicated ballots.
Furthermore, combining access to senior squad ticket avenues with discounts for the women’s team encourages a more unified system of support across the various sporting branches of the organisation.
You can find out more information and become a member here.
