Liverpool-based coffee brand Crosby Coffee has announced the launch of a bold new visual identity across its coffee pouches and merchandise products.
This refreshed design, which officially launches on 20 March 2026, marks an exciting new chapter for the independent roastery, introducing a sleek, modern look that reflects the brand’s growth while remaining rooted in the spirit of the city.
Founded by school friends Jack Foster and Mark Slinger, Crosby Coffee has been bringing global flavours to Liverpool for over 10 years.
The business has expanded significantly in that time, now operating four locations across Merseyside: Waterloo, Lark Lane, Hightown, and the brand new Ten Streets Roastery, which opened in August last year.
Evolution of a Local Independent
The rebrand is more than just a visual update; it represents a shift toward more responsible solutions for the company.
Jack Foster, co-owner of Crosby Coffee, shared his thoughts on the evolution:
“This rebrand marks a really exciting moment for us as a business.
“Over the past decade, Crosby Coffee has grown from a small local roastery into a much larger operation, and it felt like the right time for our visual identity to evolve with us.
“The new design is cleaner, more modern and better reflects the quality and ambition behind the coffee we roast every day.”
Beyond the aesthetics, the team has used this milestone to address the environmental footprint of their products.
Foster added:
“Just as importantly, it has also given us the opportunity to rethink our packaging from a sustainability perspective.
“We’ve worked to simplify materials and move towards more responsible solutions so we can continue improving how our coffee reaches customers while reducing our environmental impact.
“It’s a step forward for the brand, but also a step towards doing things better.”
New Merchandise and Gift Ranges
The updated branding extends to the company’s merchandise, with new designs for key items such as coasters, air fresheners, and tote bags.
Fans of the roastery will also see the return of the popular gift hamper, which features four single-origin coffees, hot chocolate pellets, a Mersey mug, and customisable add-ons.
In addition to their physical coffee houses, Crosby Coffee continues to run a successful wholesale arm, supplying independent cafés across the UK.
Customers can explore the full product range with the new branding, both in-store and online, starting today.
For those looking to see the new look in person, the Ten Streets Coffee House & Roastery offers a front-row seat to the brand’s modernised operation.
